The myth of the lazy internet millionaire
Published: Sat, 07/20/19
One of the more amusing claims of online marketing is this whole idea of building a huge business by being “lazy.”Even my slacker-ways take a lot of…
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Why yearly subscriptions are the devil
Published: Fri, 07/19/19
Well, for me, anyways.A question that wafts by like a stale fart in the breeze every now and then is why I don’t let people pay for “Email Players”…
How to know if your brand sucks or not
Published: Thu, 07/18/19
One of the marks of a superb personal brand is how little indifference there is towards you. If people think about you and think either “I can’t STAND…
"Emails that don’t sell are dumb"
Published: Wed, 07/17/19
Lo and behold:Once upon a time, I wrote about why I’m against so-called “nurture” sequences and “good will” emails, and any kind of email that isn’t…
The f-bomb pattern interrupt
Published: Tue, 07/16/19
Full disclosure:I have never been a Tony Robbins fanboy even before his recent media troubles, have never resonated with his teachings (NLP, etc) or…
Don't whiz on the electric fence
Published: Mon, 07/15/19
Once upon a time, child elBenbo watched a show called “Ren & Stimpy”.The two main characters are a cat named Stimpy and an “asthma hound” chihuahua…
The secret of the black triangle
Published: Sun, 07/14/19
Lemme tell you about the "black triangle" secret.Back in 5th grade my teacher handed the class a list of tasks to do. The first task was to draw a…
Paid the cost to be the boss
Published: Sat, 07/13/19
This email won't do newbies or marketing proles or new product junkies any good whatsoever -- so if you feel left out, well, don't be so…
The attitude
Published: Fri, 07/12/19
Contrary to what the mush cookie marketers think:Email opt outs are not bad.They're good. Sometimes very good. And there are practical, financial, and…
The new stupid tax
Published: Thu, 07/11/19
E ample #7999432 of the foolishness of mindless swipers:Last year, I discovered my most-ripped-off opt-in page - I am even seeing it mindlessly copied…