Why yearly subscriptions are the devil
Published: Fri, 07/19/19
A question that wafts by like a stale fart in the breeze every now and then is why I don’t let people pay for “Email Players” for a year in one shot. After all, they have the dough, they want to give it to me, and they are even eager to do so.
My reply to that?
I get why people want to do that.
I am the same way.
And, it can be a lot more profitable, overall, from what I hear tell.
At the very least, it weeds out the new product junkies and low commitment types.
But, I also don’t like being in debt or buying things on time. By selling things in advance that have not been created yet, that puts a kind of psychological stress on my wee brain that sucks all the fun out of doing it for me. At that point it becomes a chore and something I have to fulfill on.
Thus, my answer is always no.
God bless those marketers who can do it.
But being bound to do something a year in advance would take all the fun out of it for me.
So anyway, for those who keep asking “why no yearly?” — now you know.
And, as my pal GI Joe used to say:
“Knowing is half the battle”
Giddy-up.
To check out my *monthly* “Email Players” newsletter go here:
http://www.EmailPlayers.com
Ben Settle