Crowning the King of Persuasion online
Published: Mon, 12/16/19
Behold...Time to dispel 4 big myths about what's the almighty "king" when it comes to persuasion & selling online:1. Myth #1: Value Is…
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Santa elBenbo’s obnoxious Seasons Emailings Sale
Published: Mon, 12/16/19
The following is going to horrify freebie-seekers… sending them screaming into the snow, weeping & gnashing their teeth.At least, I *hope* so…But, I’m…
The folly of blindly depending on tracking, testing, and metrics
Published: Sun, 12/15/19
Behold a quote from director Martin Scorsese, about acting legend Kirk Douglas:“Some actually believe that these qualities [commitment and dedication…
No point reading this unless you already make at least 6-figures per year or more
Published: Sat, 12/14/19
Recently, I mentioned buying ownership in 3 different software ventures this year.I described one of them a couple months ago already.(A checkout…
A pox on the “sell the click!” shtick
Published: Fri, 12/13/19
One of the online shticks I completely defile on a daily basis is:“Sell the click!”Now, to be fair, that is what spammers do.Especially the malicious…
elBenbo shamelessly culturally appropriates his best customer curation methods
Published: Thu, 12/12/19
One of the more underrated — or overrated, depending on who you ask — Disney movies is from back in the late 1950’s called:“A Light In The Forest”It’s…
Talking pewp is where I draw the line
Published: Wed, 12/11/19
One of the tipping points for realizing it was time to finally high-tail it off social media last year — and Facebook in particular — was not long…
Marketing & copywriting advice that's best taken with a big fat shake of chili pepper
Published: Tue, 12/10/19
Not long ago, I got a question from an “Email Players” subscriber about how to begin your emails, that illustrates something I’ve long observed up in…
The non-secret of success that's worked since the Daun of time
Published: Mon, 12/09/19
My pal Garrett Daun recently highlighted a very important point, after reading one of the 16 emails I sent to launch my Breakneck Content book this…
elBenbo brutally murders the excuses
Published: Sun, 12/08/19
Since I’m growing tired of promoting it and you are no-doubt growing tired of hearing about it… this is the last email I’m sending about the…