History's greatest ad man’s advice for dealing with clients
Published: Wed, 05/08/19
“Rules for respect in business”
The rule I dug on most was:
“In meeting with clients,
do not assume the posture of servants.
They need you as much as you need them.”
Reason why I dug on this is, it reminded me of a real life story of persuasion.
Here's what I mean:
Also that year, I took a firearms class from one of the world’s top instructors (according to the NRA, and hundreds of military and law enforcement professionals). And, I was floored by not only what he was teaching, but *how* he taught. I took written notes — and I never take written notes, I hate long hand — on his teaching techniques more so than the info he taught, if that tells you something. Anyway, this guy’s classes are routinely sold out, and his trainings booked well in advance. He competes with at least a few dozen others in this small county and, while they all struggle for for business, he always has more than he can handle.
(Having to take months off at a time just to take a break).
His secret to having all these clients?
Well, there’s his knowledge, true.
And his incredibly sharp infotaining style of teaching.
But, that doesn’t explain how he gets complete strangers who have never heard of him before practically begging to sign up.
No, he does something else.
Something anyone — especially freelancers and coaches — can do.
Something that worked like gangbusters for me when I was freelancing.
And that magic something is:
Complete indifference to whether anyone shows or not.
In other words:
If you show great, if not, he doesn’t care.
And not in a fake, chest-beating social media “I give zero fugks!” grandstanding way — as anyone who says that actually does care or they wouldn’t have to say it. No, it’s real for him. If anything, last I heard he’s got a waiting list of people eager to hop into a class if a spot opens.
Anyway, the same concept applies to freelance copywriters.
There is always something mysteriously attractive about someone who doesn’t need.
In this case, need a fee.
And one of the things my new “Email Client Horde” book (formerly called “Email Client Machine”) does is, it shows you how to start doing things in a way where you can start getting leads coming to your business, wanting to hire you, and, in some cases wanting to pay you — without even seeing a portfolio or list of referrals.
It’s yours at a $250.00 discount during this week’s launch.
(i.e. $360.00 instead of $610.00)
But, the sale ends Friday, May 10th at midnight (EST).
Sink your monstrous claws into it here:
http://www.EmailPlayers.com/client
NOTE:
If you bought the old “Email Client Machine” version of this product from me, you can have this book for a flat $100.00.
Email me your receipt for the discount code, which expires Friday with this sale.
Ben Settle
P.S. I’m also tossing in this unique bonus, too:
“How to get overrun with so many clients it’s downright spooky!”
I shot this video for a private Facebook group last year.
(That no longer exists.)
That means, there is no other place to get it.
And, it reveals a little-talked about (yet 100% proven) way to potentially get so many paying clients lurching towards you, arms stretched out, hot on your tail in the next few weeks... it could very well freak you out.
This info can be used by both newbies and seasoned pros alike.
And, if you apply the info exactly as laid out, it’s hard to imagine you not getting potentially overrun with lots of new copywriting clients possibly in as little as a couple weeks.
This video is yours, free, if you buy my "Email Client Horde" book before Friday’s deadline.
You can get all the gruesome details on this product here:
http://www.EmailPlayers.com/clienthorde