Batman and the Myers-Bullshyt test
Published: Wed, 09/20/17
Reader Mark Asher says:====Ah, so you're an INTJ. That e plains a lot.Especially as, besides Batman, nearly every fictional INTJ is a villain.It's…
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Why you can't Value refunders into keeping your products
Published: Tue, 09/19/17
A while back I saw a marketing consultant on Flakebook talking about refunds, refunders, and all things refunding. Apparently, the consultant cringes…
The case for fugly websites
Published: Mon, 09/18/17
"You're so ugly,you're beautiful."-- A woman at a poetry readingspeaking to the late Charles BukowskiA while back on a podcast interview about…
How to create your own copywriting tactics
Published: Sun, 09/17/17
A spanking-brand new podcast is up and wriggling online. It’s about how to create your own copywriting tactics.Here’s the…
Marketing elitists who know we’re always right
Published: Sat, 09/16/17
Once upon a time I took a personality test, and discovered I share the same personality type as some of the most vile people you've ever heard of…
How to tell if a guru is a fraud
Published: Fri, 09/15/17
Reader Sanjay Pande sets the Internet straight on what it really means to be a “guru”:===The word guru is from sanskrit and doesn't translate well to…
Writing talent and a quarter will buy you a gum ball
Published: Thu, 09/14/17
Recently, I was forwarded an email from a copywriting coach talking about how great a “writer” they are, and, presumably, that's why you should listen…
3rd world gringos playing business
Published: Wed, 09/13/17
My pal Justin Devonshire gives the easily-dazzled advice on Flakebook:===BEWARE: Many coaches living in e otic locations, taking boat trips every day…
Internet tough guys gagging on their own attitudes
Published: Tue, 09/12/17
Recently, the esteemed A-list copywriter Bob Bly wrote on facebook:“When I was a kid in the 50s and 60s, a "guru" was someone who wore a robe, had…
Meet my newest marketing intern
Published: Mon, 09/11/17
A self-described hater lets me have it:===Haha! I laughed out loud at that link to your attorney's letter. Sorry mate, but your autoresponder email…