The Troll-of-the-month "leader board" champ
Published: Mon, 09/04/17
Couple years ago when I ran this Schwartz sale a troll grunted from his mom’s basement typing with orange cheetos stained fingers:“Your emails are…
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The case for rudely ignoring clients
Published: Mon, 09/04/17
While back I posted this on Flakebook:“Freelance copywriters who care moreabout what their ‘client’ (or, worse,what their client's spouse) thinks…
Gene Schwartz $20 seminar sale ends today
Published: Mon, 09/04/17
Nobody is as big a procrastinator as I am.(I'm papa of procrastination.)Thus, it’s time to remind you the Gene Schwartz $20 seminar offer (usually…
Tumbling down the copywriting rabbit hole
Published: Sun, 09/03/17
Yesterday someone asked me how Michael Senoff and I are making any money on this $20 Schwartz offer.Answer:We don’t make all that much on this…
I swear on a stack of Bibles I've never done crack
Published: Sun, 09/03/17
Last year when I ran this Gene Schwartz promo, reader Craig Jones shouted from the bell tower:===Can’t even believe it, Ben!The “Schwartz files” alone…
May the Schwartz be with you
Published: Sun, 09/03/17
One of my favorite movies is "Space Balls."It's a parody of Star Wars.And instead of using the "force" like in Star Wars, in Space Balls they use the…
Dead ad walking
Published: Sat, 09/02/17
Here's some of the best ad advice I ever done got:"If you are not running enough tests that are really flopping, thenyou are not doing your job...A…
Dead copywriter reveals how to profit from WEAK ads
Published: Sat, 09/02/17
Sheesh.I've been yapping away about Gene Schwartz a lot.Obviously, one of the reasons for this is because I'm doing a joint venture with Michael…
How to profit from quibblers
Published: Fri, 09/01/17
Comes a question:“Ben I already bought the schwartz productwhy do you keep sending me emails about it?”The answer:Because it’d be a colossal pain in…
Was Gene Schwartz a secks fanatic?
Published: Fri, 09/01/17
Behold...My all-time favorite Eugene Schwartz headline:"Should Any Man Be GivenThis Much Se ual Power OverWomen?"This baby was on the outer…