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The Troll-of-the-month "leader board" champ

Published: Mon, 09/04/17

Couple years ago when I ran this Schwartz sale a troll grunted from his mom’s basement typing with orange cheetos stained fingers:“Your emails are…

The case for rudely ignoring clients

Published: Mon, 09/04/17

While back I posted this on Flakebook:“Freelance copywriters who care moreabout what their ‘client’ (or, worse,what their client's spouse) thinks…

Gene Schwartz $20 seminar sale ends today

Published: Mon, 09/04/17

Nobody is as big a procrastinator as I am.(I'm papa of procrastination.)Thus, it’s time to remind you the Gene Schwartz $20 seminar offer (usually…

Tumbling down the copywriting rabbit hole

Published: Sun, 09/03/17

Yesterday someone asked me how Michael Senoff and I are making any money on this $20 Schwartz offer.Answer:We don’t make all that much on this…

May the Schwartz be with you

Published: Sun, 09/03/17

One of my favorite movies is "Space Balls."It's a parody of Star Wars.And instead of using the "force" like in Star Wars, in Space Balls they use the…

Dead ad walking

Published: Sat, 09/02/17

Here's some of the best ad advice I ever done got:"If you are not running enough tests that are really flopping, thenyou are not doing your job...A…

How to profit from quibblers

Published: Fri, 09/01/17

Comes a question:“Ben I already bought the schwartz productwhy do you keep sending me emails about it?”The answer:Because it’d be a colossal pain in…

Was Gene Schwartz a secks fanatic?

Published: Fri, 09/01/17

Behold...My all-time favorite Eugene Schwartz headline:"Should Any Man Be GivenThis Much Se ual Power OverWomen?"This baby was on the outer…

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