The steak & eggs swipe file
Published: Thu, 08/31/17
A common copywriting question:"Ben I'm new to copywriting people keep sayingto copy out world class ads in my own handwriting.do I really need to be…
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The $20 copywriting seminar that saved my business
Published: Thu, 08/31/17
I ever tell you about my "crash course" in copywriting?Basically, it went down like this:For better or worse, other than little odd copywriting jobs…
A warning for people who foolishly think less is better with emails
Published: Wed, 08/30/17
A courtesy heads up:Tomorrow through Labor Day I’m going to be sending a lot of emails selling a $297 copywriting product for just $20. It’s an e…
Girl boss guru gives elBenbo some lovin’ without realizing it
Published: Tue, 08/29/17
“Email Players” subscriber Holly Mthethwa tip-toes away from the girl boss side of the Internet, and delivers this tidy bit of news:=====Recently, I…
Behold the King of blatant sales pitches
Published: Tue, 08/29/17
The deadline to get the September “Email Players” issue is today.And it comes with a special bonus:A 10-page interview (transcript) with an “Email…
The pathological fear of selling in guru-dom
Published: Mon, 08/28/17
“Email Players” subscriber and lawyer Alp Turan e poses the pathological fear of selling that drives practically all the popular marketing trainings…
How to write an email campaign without twisting your brain into a knot
Published: Mon, 08/28/17
An oft-asked question about putting email campaigns together:“Do you also have a lesson about putting up a strategic email Marketing campaign? Was…
fixed podcast link
Published: Sun, 08/27/17
The link to the podcast I sent out 30 minutes ago was broken. The irony of this situation with this specific podcast topic is, well, amusing,…
Why GenX’ers make the best entrepreneurs
Published: Sun, 08/27/17
The most recent podcast episode is up and running. It’s about why GenX (my generation — let the bias be noted for the logs) make superior…
Why my email copywriting agency idea bit the dust
Published: Sat, 08/26/17
“Email Players” subscriber Igor Kheifets admits:====In the last 2 weeks I went on a copywriter hiring spree.I interviewed 18 copywriters and hired 8.4…