Why I couldn't care less about typos in emails
Published: Fri, 11/03/17
“Well he don't know talkin' good like me and you, so his vocabulistics is limited to ‘I’ and ‘am’ and ‘Groot,’ e clusively in that order.” — Rocket…
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There is no justice, only power
Published: Thu, 11/02/17
True story:Last year, I had the privilege of speaking on stage at AWAI’s copywriting bootcamp with two of my copywriting and marketing “heroes” Brian…
The only person I endorse for email coaching
Published: Wed, 11/01/17
Comes the oft-asked question:“Ben you’ve said you don’t like to do coaching but can you recommend someone who can coach me on your email…
Night of the living ghoul-roos
Published: Tue, 10/31/17
"Don't worry? What, like Lucifer didn't worry? Or Michael? Or Lillith? Or Allistair? Or Azazel didn't worry? Am I the only game piece on the board who…
Blatant sales pitch lovin' inside
Published: Tue, 10/31/17
“I torture all my friends. It’s how I show love.” — Crowley King of Hell/King of the Crossroads "Supernatural"Today is the deadline to get the…
Secret 17-year old forum post shows how to embed “disguised” sales pitches in your content
Published: Mon, 10/30/17
True story:To help promote AWAI’s 2016 Copywriting Job Fair & Bootcamp last year, the great Brian Kurtz gave a testimonial about me.And, part of it…
"Help me, Mr. elBenbo -- my back's against the wall and I need Muney fast!"
Published: Mon, 10/30/17
“I thought that, when I got the corner office, it was all gonna be rainbows and two-headed puppies. But if I'm honest, it's been Hell.” — Crowley King…
How to turn bad reviews into sales
Published: Sun, 10/29/17
I just slapped a new podcast up on my site — it’s about an old martial arts concept that can help you turn troll comments, bad reviews, and online…
Un-mocking the so-called law of reciprocity
Published: Sat, 10/28/17
“Email Players” subscriber Cédric Beau has me *slightly* softening my mockery of the law of reciprocity in this one instance:===Hi Ben. A quick thank…
How marketing proles pitch themselves right out of the sale
Published: Sat, 10/28/17
One of the best persuasion lessons I ever done heard was 10 or so years ago, when Michael Senoff was interviewing the late, great negotiator Jim…