There is no justice, only power
Published: Thu, 11/02/17
Last year, I had the privilege of speaking on stage at AWAI’s copywriting bootcamp with two of my copywriting and marketing “heroes” Brian Kurtz and Carline Anglade-Cole.
They had us on stage as a panel for Q&A.
And, one of the questions they asked was about what motivates us to write each day.
Your pal elBenbo’s answer?
Power.
That’s right, babycakes — power, and lots of it.
Of course, the room looked at me like I was Palpatine/Darth Sidious from Star Wars, about to shoot lighting bolts out of my finger tips. And, I quickly reassured them that it wasn’t because I wanted to commit mass genocide or anything like that.
No, it's because of something I read from Gary Halbert years ago.
Here’s what I mean:
When Gary was in prison, he wrote about a cat who hung around the prison yard named “Crackers”. Nobody liked this cat, apparently. And, Gary observed how it once tormented a mouse by batting it around, letting it think it was going to escape, only to catch it again and bat it around until the mouse died of exhaustion.
His point?
It reminded him of a quote he read in The National Enquirer:
“There is no justice, only power.”
That story has stuck in my head for almost 15 years since first reading it.
And, it’s driven me probably more than anything else. I want power. Power to control my own destiny… not have to answer to any clients/bosses… not be at the mercy of an ever-more-wicked government… or by a legal system that tosses completely innocent people into prison (or worse) due to other people with power... and the list goes on.
Everyone has to choose:
Do you want to be the cat or the mouse?
Me?
I want to be the cat.
And it’s this drive that forced me to figure out how to go about doing just that.
And you know what?
That’s what my book “Persuasion Secrets Of The World’s Most Charismatic & Influential Villains” is about at the end of the day:
Power.
Power over yourself and those you wish to influence.
Obviously, this book is not for fluffpreneurs looking for good feelz. If you want that, take an estrogen bath on flakebook reading the latest drama queens & kings emoting about their lives.
This book is for grownups.
It's for people who want to know how to lead.
Know how to navigate the sea of bull shyt everyone inevitably sails through at times..
And, how to direct their lives, their relationships, and, even, their kids' futures.
In fact, "Email Players" subscriber Randy Simpson told me:
“Dude, I read that book in about an hour and a half the same day I got it . COULD NOT put it down. Great book. I want my kids to read it (despite some maybe not appropriate language for kids but what the hey, that's what parental talks are for).”
Anyway, unlike my other other products, this book is inexpensive.
And, is in both Kindle eBook and print over yonder:
http://www.EmailPlayers.com/villains
Ben Settle