Why your Facebook friends don’t talk about consumption
Published: Sun, 06/04/17
More about consumption and why nobody talks about it:For one, it ain’t secksy.Certainly not as secksy as attraction and conversion.Thus, there are no…
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The “caveman” way to track without complicated and expensive software
Published: Sun, 06/04/17
Let’s rap more about consumption and why it’s so important for making all the sales your greedy little liver desires.Ponder this:Let’s say you go to a…
The secret reason customers return your products
Published: Sun, 06/04/17
True story:There was once some research done on how many products were returned every single year. This research was done only in the United States.
The problem with “whole enchilada” offers
Published: Sat, 06/03/17
I used to be a big fan of “whole enchilada” offers — where, someone can buy *all* my products in one shot (i.e. the whole enchilada). Big catalogs do…
The secret of the 3rd conversion
Published: Sat, 06/03/17
Let's rap about the "3rd conversion."If you know what you’re doing, and if you can get your lead to the third conversion they will (1) be loyal to you…
Returning $10k to naughty customers
Published: Fri, 06/02/17
Believe it or not, it can be profitable to give money back.E ample:I once remember hearing Sean D’Souza teach about how adamant he is about making…
How to get people to enjoy giving you money
Published: Fri, 06/02/17
Let's talk about how to get people to *enjoy* the act of giving you money.Take Hollywood, for e ample:Most people don’t see “The Fellowship Of The…
Why 7 isn’t the best number to use in pricing
Published: Thu, 06/01/17
A while back the great marketer Ted Nicholas did a bunch of tests that showed ending your prices with 7 converted best.And since then, a lot of people…
The "fanboy" marketing funnel I use
Published: Thu, 06/01/17
I’m not a fanboy of a lot of people.But, one marketer I’m an unrepentant fanboy of is Sean D’Souza. Sean is (IMHBAO) the most underrated marketing…
Here's an extra $50k Grace, I'm making real money now
Published: Wed, 05/31/17
“Email Players” subscriber, Infusionsoft guru, and one of my Wine Villains partners (for our Napa event in July) Troy Broussard is happy as a…