Why Agora Financial will rue the day they heard elBenbo’s name
Published: Fri, 12/02/16
True story:At AWAI’s Copywriting Bootcamp & Job Fair a couple months ago, I got to talking to several copywriters who work for the $200+ million…
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Lifestyle lessons of the ugly and infamous
Published: Thu, 12/01/16
Behold one of my favorite quotes from the infamous writer Charles Bukowski:“How in the hell could a man enjoy being awakened at 6:30 am by an alarm…
How to have a 10 minute workday
Published: Thu, 12/01/16
Today I am officially launching my latest product to my list:“The 10-Minute Workday”It's sold via AWAI -- and shows you how to make a very comfortable…
I won't be "gentle" like last time
Published: Wed, 11/30/16
A courtesy warning:Ima' launching yet another product starting tomorrow through Sunday.(My 4th product launch this year...)Know what that means?That…
This email contains a blatant sales pitch
Published: Wed, 11/30/16
Today’s the deadline to get the December “Email Players” issue.Some of the presents ol’ Santa elBenbo has stuffed in his sack for you this month…
The email secret found in Donald Duck's nethers
Published: Tue, 11/29/16
One of the best copywriting lessons (that applies even more to email than writing sales letters) I ever read was from the late, great Gary Halbert…
Ooh so complicated
Published: Mon, 11/28/16
I do so dig on stories like this one…“Email Players” subscriber Philip Morgan says:=====I haven't taken on any client work since August of this year.
How bragging can make skeptical prospects instantly trust you
Published: Mon, 11/28/16
If you’ve bought any of my products or even if you’ve been on my list for very long, you’ve no doubt heard Yours Grinchy talk about the concept of…
I ain't just choking dixie
Published: Sun, 11/27/16
“Email Players” subscriber Matthias Ma says on the book of faces:“I followed Mr. Benbo advices and wrote a 4page Halloween email as per the last issue…
How to stick out in the inbox like a blue-haired feminist at a gun show
Published: Sun, 11/27/16
Trivia:2016 is the 50th anniversary of Gene Schwartz’s magnificent copywriting book:“Breakthrough Advertising”And in honor of that great tome, I want…