A wonderful *awful* idea
Published: Sun, 06/07/15
A little while back, Producer Jonathan Rivera (who produces my podcast) asked me to look at his ad for his podcast services. So I did. And then I told…
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Tearing Producer Jonathan a new one
Published: Sun, 06/07/15
This week's podcast is a bit of an e periment. It's a look at how I think, work, and come up with loads of email ideas when writing ads, as I dissect…
How Obama pleasures himself
Published: Sun, 06/07/15
Admission: I like Obama about as much as Hillary loves transparency, but it does amuse me how he takes pleasure in riling up his enemies. Bill Clinton…
The law of repulsion steals the law of attraction's lunch money
Published: Sun, 06/07/15
This week's repulsive podcast episode is all about the law of repulsion (NOTE TO SELF: I should trademark that term before all the wannaBen's start…
Why the idea of teaser emails working better than longer emails is a crock(er)
Published: Thu, 06/04/15
Reader Aaron Crocker sent me an amusing article from mashable with the title: "Every Email Should Be 5 Sentences or Under. Trust us." It's about (you…
I'm letting you breathe, what more do you want?
Published: Thu, 06/04/15
"So Cameron signed on to write Rambo: First Blood Part II and Aliens simultaneously -- while also doing rewrites of The Terminator. With a calculator,…
You're kinda like this fat dude I know
Published: Thu, 06/04/15
So I once got this funny email. It was from this guy who says he studies ALL the persuasion books and products but is still struggling with his…
Raw, "uncircumcised" emails
Published: Thu, 06/04/15
Just got an interesting question. A subscriber said he'd read one of my oooooolder blog posts (titled, "The 4 Minute Work Day") where I said in one of…
Goo-roos prancing around the Bohemian Grove
Published: Thu, 06/04/15
Sometimes I have weird dreams. Not nightmares, necessarily. But bizarre and vivid dreams that have me thinking about them days later. And usually,…
Uncovering your goo-roo's nakedness
Published: Thu, 06/04/15
Let's rap about the Bible. I diggeth the stories, lessons, and history inside. And, I loooove on Jesus' iconoclastic style. (Cue up the lone mindless…