A wonderful *awful* idea
Published: Sun, 06/07/15
podcast) asked me to look at his ad for his podcast services.
So I did.
And then I told him:
"The problem isn't with the copy,
the problem is who the copy is
written to."
In other words:
He was trying to create demand.
(Sell people on wanting to do a podcast.)
But, as I told him, it'd be much easier and more profitable to talk
only to people who (1) want to start a podcast but have no idea how
and (2) people who already have podcasts but are frustrated with
all the details of making it work, sound good, get new listeners
tuning in, monetizing it, yada yada yada.
Anyway, that's when I had an idea.
An awful idea.
The elBenbo got a wonderful, *awful* idea.
And that idea was to critique Producer Jonathan's ad on the air,
live, hot-seat style. The result was what we both considered to be
an extremely valuable podcast episode where we get deep inside the
psychological side of copywriting… and I show him (and, thus, the
audience) how to pull out dozens of email ideas for whatever you
sell.
Anyway, that episode airs tomorrow.
I'll let ya know when it's on iTunes.
In the meantime, check out our past shows here:
http://www.BenSettleShow/antipreneur
Ben Settle