I swear on a stack of Bibles I've never done crack
Published: Mon, 08/03/15
Last year, when I ran this Gene Schwartz offer, Lantz Wheeler wrote: ==== Not often I say thanks to someone after buying a product...but read through…
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Dead ad walking
Published: Sun, 08/02/15
Here's some of the best ad advice I ever done got: "If you are not running enough tests that are really flopping, then you are not doing your job...A…
May the Schwartz be with you
Published: Sun, 08/02/15
One of my favorite movies is "Space Balls." It's a parody of Star Wars. And instead of using the "force" like in Star Wars, in Space Balls they use…
Dead copywriter reveals how to profit from WEAK ads
Published: Sun, 08/02/15
Sheesh. I've been yapping away about Gene Schwartz a lot. Obviously, one of the reasons for this is because I'm doing a joint venture with Michael…
Was Gene Schwartz a sex fanatic?
Published: Sun, 08/02/15
Behold... My all-time favorite Eugene Schwartz headline: "Should Any Man Be Given This Much Se ual Power Over Women?" This baby was on the outer…
The steak & eggs swipe file
Published: Sun, 08/02/15
A common copywriting question: "Ben I'm new to copywriting people keep saying to copy out world class ads in my own handwriting. do I really need to…
The $20 copywriting seminar that saved my business
Published: Sun, 08/02/15
I ever tell you about my "crash course" in copywriting? Basically, it went down like this: For better or worse, other than little odd copywriting jobs…
A warning for people who foolishly think less is better with emails
Published: Sun, 08/02/15
A courtesy heads up: Tomorrow through Labor Day I’m going to be sending a lot of emails selling a $297 copywriting product for just $20. It’s an e…
How to get free books with my bad spelling and vocabulistics
Published: Sun, 08/02/15
“Well he don't know talkin' good like me and you, so his vocabulistics is limited to ‘I’ and ‘am’ and ‘Groot,’ e clusively in that order.” — Rocket…
Chicks dig my deranged novels
Published: Sun, 08/02/15
The following reviewer finds my “Vampire Apocalypse” novel warped, stomach-churning, and so revolting she wishes she could “un-read” parts of it.