The horrifying secret of the $7,000 handbag
Published: Thu, 08/20/20
What I am about to say is often almost horrifyingly hated by the "GIVE VALUE!" zombies.It’s often contested by those blinded to the reality of why…
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Why society doesn’t like you
Published: Thu, 08/20/20
That is, if you’re a responsible person who makes good decisions.Here’s what I mean:I recently got into a conversation about this idea of how society…
Why you should defy the founding father of direct response copywriting in emails
Published: Wed, 08/19/20
“People buy more and buy more happily when in good humor.” — Dan Kennedy “Make ’Em Laugh & Take Their Money”Once upon a time, “Email Players”…
How to prevent your competition from beheading your sales
Published: Wed, 08/19/20
“If you want to tell people the truth, you’d better make them laugh or they’ll kill you.” — George Bernard ShawA brief history lesson:I once read how,…
Why the nutty politicians are the only ones worth watching
Published: Wed, 08/19/20
I’m far from being the Tony Robbins fanboy most of my colleagues are.But the guy was dead-on bawls accurate when he said:“We aren’t in an information…
How to use infotainment to talk about serious topics
Published: Tue, 08/18/20
“You can do serious stuff, you can even do stuff that’s damn depressing, but overall it has to be entertaining, or people will go away and stop…
Finally the New York Times & US government clean up their acts and agree with elBenbo
Published: Tue, 08/18/20
True story:A couple years ago, I submitted an article to a very big and very popular site (that has since gone on hiatus) read by men looking to…
Bengoolie's secret marketing tip
Published: Tue, 08/18/20
C’mere, and I'll tell you a secret story:Back when Child elBenbo used to visit his dad every other weekend, we’d spend those Saturdays watching low-…
Game of Bores
Published: Mon, 08/17/20
While back, I remember a news article on Drudge about how people are bored out of their minds.Yes, even with 1,000+ apps on their phones.Another…
Your baptizement into the world of Old Man Infotainment
Published: Mon, 08/17/20
“Ed, I don’t even know how I see my own role [in The Tonight Show]. Let’s just go down and entertain the hell out of them.” — Johnny CarsonOnce upon a…