How “anti-avatar” emails can create raving fans & consistent sales
Published: Sat, 07/25/20
A few years ago I was interviewed by a fellow named Andrew Warner.And, he asked me what my customer "avatar" is.I told him I don’t have a clear-cut…
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How to know if your brand sucks or not
Published: Fri, 07/24/20
As those who took advantage of my recent "Brand Barbarian" book sale either already know or soon will... one of the marks of a superb personal brand…
Why buyers are liars
Published: Thu, 07/23/20
Back around 2004 after the Bush/Kerry election, one of my co-workers at the time went on a cruise with his wife, and told an amusing story with a…
The case for selling snake oil?
Published: Wed, 07/22/20
Here's a nifty story from my troll files:A while back, a guy asked me about what specific "real" companies I've worked for that I've helped in email…
Once upon a time in Writingwood
Published: Tue, 07/21/20
Last year, before his movie "Once Upon A Time In Hollywood" was released, Quentin Tarantino said something very intriguing I believe all business…
In defense of disgusting “scavenger” customers
Published: Mon, 07/20/20
I recently put a new video in the free Ben Settle mobile app about what I call “scavenger” customers. Scavenger customers are disgusting in their…
How to build a Hitchcock-like brand without murdering anyone
Published: Sun, 07/19/20
An admittedly rather morbid admission:I like to watch Alfred Hitchcock movies, and then look up the actors to see when & how they died. Do not ask me…
Big tech fanboys LOL’ing their brands all the way to broke
Published: Sun, 07/19/20
One of the more fascinating phenomenons to see is how much short-term thinking fanboys of big tech, big media, big software, etc have, and how much…
How amateurs brand their businesses
Published: Sun, 07/19/20
Last year, I wrote an email about “Anti-branding.”Specifically, it was about the foolishness of some bloke on Twitter who, to try to stand out from…
The Shaolin monk secret for creating a brand so strong people buy offers they didn’t even ask for
Published: Sun, 07/19/20
Good times:When I created my Copy Slacker product back in 2016, not a single person asked me to create it. In other words, there was no human cry for…