A warning for people who foolishly think less is better with emails
Published: Wed, 08/29/18
A courtesy heads up:Tomorrow through Labor Day I’m going to be sending multiple emails per day selling a $297 copywriting product for just $20. It’s…
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My shamelessly shameful secret of using shame to shamefully sell more products
Published: Tue, 08/28/18
True story:Once upon a time, while doing a special email training, the host demanded to know why I tell people to shame their markets in their emails…
The pitch inside this email is as obnoxiously blatant as it comes
Published: Tue, 08/28/18
Today’s the deadline to get your hot, sticky hands on the September “Email Players” issue.Here’s what’s inside:* One of the world’s greatest sales…
Stop lying to people
Published: Mon, 08/27/18
One of the things I do that is almost 180 degrees opposite of just about everyone else is, I don’t lie to my list.And I’m not talking just about…
I'm gonna tap that ad
Published: Mon, 08/27/18
One of my favorite Donald Trump email lessons:A few years back, the media interviewed Trump and the topic of a super model he dated came up, to which…
A fool-proof way to sell podcast music via email
Published: Sun, 08/26/18
One thing you can sell via email a lot of people don’t realize can be done is music on podcasts. Or, even if they believe it can be done, don’t really…
How freelance copywriters can make all the money they can eat
Published: Sun, 08/26/18
In today’s e citing podcast, I reveal the big secret behind how freelance copywriters can make all the money their cold, dank hearts desire. A secret…
The case against "locked" content inside membership sites
Published: Sat, 08/25/18
Following won’t do most people reading this a lick of good. But, if you have a membership site or plan to have one, you might find the following…
The subject line skeptics love to read and respond to
Published: Sat, 08/25/18
One of the most profitable things I ever done learned was from the great Ken McCarthy (founding father of internet marketing as we all know it) in his…
Hogwarts ain't got nuttin on elBenbo's school of wizardry
Published: Fri, 08/24/18
“Email Players” subscriber Blas Carrasco checks in:(Responding to an email I once sent showing how it took 2k+ daily emails to make a sale to a…