Why I keep droning on like a lunatic about podcast traffic
Published: Thu, 02/28/19
Because, my little droogie, it’s been the single best (free) traffic source your humble narrator has ever used.Here’s why:Someone interviews you on…
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Obnoxious "anti-procrastinator" sales pitch inside
Published: Thu, 02/28/19
Today is the deadline to get the March “Email Players” issue.Most of it is about how to get booked on podcasts (big and small shows), and turn those…
Teasing advice I gave to a bloke buying endorsed emails
Published: Wed, 02/27/19
Not long ago, I got this question from an “Email Players” subscriber:QUESTION: I buy endorsed emails from the Board of Certification that…
The 100+ year old secret weapon of history's greatest marketing minds
Published: Wed, 02/27/19
True story:Many years ago (circa 2008) the great Gary Bencivenga sent me — as a thank-you gift — a slender little volume his mentor (advertising…
How to build your email list by “borrowing” credibility from gurus
Published: Wed, 02/27/19
One of the (many) big lessons in the late, great Gene Schwartz’s book “Breakthrough Advertising” was when he talked about borrowing credibility from…
Is elBenbo divinely inspired?
Published: Tue, 02/26/19
God may strike me dead for this...But recently, an “Email Players” subscriber emailed me about how he had his entire business wrapped up with just…
How to turn podcast interviews you give into money in the bank
Published: Tue, 02/26/19
Last month I mentioned a book I had read called:“My First Million”It’s by the great Matt Furey and, one of the (many) valuable lessons in that book…
The #1 deadliest sin of marketing that'll send your business straight to hell
Published: Mon, 02/25/19
Behold a cautionary tale:Many moons ago, I wrote a book that had a lot of interview transcripts in it as content as appendi es.All that made it to the…
The amazing list building secret of Saint Gaga
Published: Mon, 02/25/19
Last month She-Who-Designs elBenbo’s book covers Kia Arian wrote an email to her list about something Lady Gaga said in the news.Specifically, it was…
How to write copy that makes clients want to have your babies
Published: Sun, 02/24/19
A few weeks ago, an “Email Players” subscriber asked…“I received your Email Players Skhema book yesterday and have finished it today, ready to start…