My favorite gaggle of copywriters on Facebook
Published: Sun, 12/30/18
Couple weeks ago, I got wind of a thread in a copywriting Facebook group about the frequency and quality of my emails.The screen shots I saw of a few…
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elBenbo’s million penny rolodex
Published: Sun, 12/30/18
One of the bonuses I used to see a lot when I first got started up in this business was every guru and their mother had what they dramatically called…
The "backbone" secret email skill nobody ever talks about
Published: Sun, 12/30/18
To help promote AWAI’s Copywriting Job Fair & Bootcamp we both spoke at a couple years ago, the great Brian Kurtz gave a testimonial about me.And,…
There is nothing but pure tease in this email
Published: Sat, 12/29/18
“Email Players” subscriber Oliver El-Gorr (sounds even cooler than Apocalypse’s name “En Sabah Nur”) recently asked:===Hey Ben,I have a client who…
How to trick customers who think they are tricking you
Published: Sat, 12/29/18
Not too long ago, I got an email from one of my favorite customers.She is in the “prepper” niche.But, she also recently mentioned to me something she…
Why customer “curation” is one of the most profitable things you can ever do
Published: Fri, 12/28/18
True story:Once upon a time, back when I was still on social media, my woman was looking over my shoulder (I assumed at the time, she was making sure…
How to write 14 emails in a day without breaking a sweat
Published: Fri, 12/28/18
The very first lesson I learned in Wing Chun Kung fu was:“When you know the system, you don’t worry about getting hit”If anything, someone trying to…
The most shameless way to write email copy ever invented?
Published: Thu, 12/27/18
Back when I was writing a lot of sales letters and emails for the prostate problem and weight loss niches, I found the research part to be tedious and…
The cardinal sin of email that'll send your sales straight to hell
Published: Thu, 12/27/18
The book I am currently reading is called:“The Name Above The Title”It’s the autobiography of the great filmmaker Frank Capra. And there are so many…
The utterly stoopid thing people do when they swipe
Published: Wed, 12/26/18
One of my favorite lines about swipe files comes from the great Dan Kennedy.In his 7-Figure Academy course, he said:(paraphrased)If you use swipe…