How to “sexy up” boring products with email
Published: Mon, 12/28/15
Here’s a little ditty for your post-Christmas enjoyment:In case you’re new around here, back in September your pal elBenbo had his home burglarized.
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Release the Kraken!
Published: Sun, 12/27/15
Today’s Ben Settle Show podcast releases the “Kraken” of hardcore business tips:* Why the customer is never right (ever).* How “moving the free line”…
It ain't sexy, but it's got razor sharp teeth
Published: Sat, 12/26/15
Once upon a time Doberman Dan had me on one of his private coaching calls teaching how to break free of freelancing (or working for someone else), and…
How the elBenbo stole Christmas
Published: Fri, 12/25/15
Two more things for your not-so-righteous self today:1. If you haven’t yet used the “Dorky Santa” email template I sent to everyone yesterday (and if…
The secret marketing lab inside the Grinch's lair
Published: Fri, 12/25/15
The Grinch is my greengo.Yeah, he's mean.Yeah, he's nasty.And yeah, he's got termites in his smile, he's got garlic in hissoul, and his heart's an…
Santa's dOrKy Christmas email tip
Published: Thu, 12/24/15
Ho, ho, ho...If you want to do something on Christmas that:1. Will bond your list to you more (making them more likely to wantto buy from you in…
People I avoid like the bigfoot apocalypse plague
Published: Wed, 12/23/15
Last month “Email Players” subscriber Mary Rose Maguire was telling the Facebook group about a guy who used my style of email for one year.He quit…
The King of cool's best business secrets
Published: Wed, 12/23/15
I once wrote about how few “business” books I read.Instead, I prefer biographies of great men and leaders.Why?Because biographies of great men change…
Can all these A-list copywriters be wrong?
Published: Tue, 12/22/15
“Email Players” subscriber (and one of my copywriting “heroes”) David Deutsch says:===Why do so very many top copywriters and marketers, myself…
Is this word even a swear word anymore?
Published: Tue, 12/22/15
It’s the ultimate parado :I often don’t credit for good things I do while, at the same time, getting credit for doing bad things I didn’t do. Take,…