Why Amazon's days are numbered
Published: Tue, 05/28/19
- From a recent SFGate .com
article quote
I was once listening to a training the great Dan Kennedy did about pricing.
And, he spent a lot of time talking about the difference between Amazon and Disney, and why he believes Disney is far better positioned to survive than Amazon.
In fact, he even quotes something Bezos admitted:
(Paraphrased)
“I don’t even know if we’ll be around 10 years from now.”
And the reason why is, their only edge over everyone else is low price. While Disney, on the other hand, looks for ways to make things *more* expensive, to spend more money on their parks and advertising, and target players with money, and not price shopping paupers.
After all, catering to price shoppers is how you get K-Mart.
(And if you think Walmart is immune to this, think again, Chuckles.)
More:
The late, great “World’s Most Feared Negotiator” Jim Camp once told a story his dad told him when he first started in the business.
It goes like this:
Two bums are sitting on a park bench, and they had just woken up from a long nights winter sleep covered up with newspapers. And the one bum had found a butt of a cigar on the ground and he was lighting it, and he said:
“You know Bill, one good thing they can say about us is we always have the lowest price in town.”
This is, believe it or not, most people in business.
In all industries.
In all niches.
Selling all different kinds of products and services.
And it’s not only killing their prosperity, but it’s making for a far worse experience for their customers and clients, too.
More:
Pricing is a complete mystery to a lot of businesses.
One of the most-asked questions I get from paying "Email Players" subscribers -- who have the chance to ask questions via email -- is about pricing. From a lot of freelancers, especially. But, also, people with various products, membership sites, newsletters, etc.
And every time, I tell them the same thing:
I cannot tell them what to price their products or services.
There are way too many factors, variables, and other assorted fine points to every market, product, service, person, business, timing, brand, history, marketplace position, experience, skill-level, and the list goes on.
But, what I have done is create a "beacon" for pricing.
It won't give anyone any hard answers to the pricing question.
But, it can keep you on track.
In fact, I have been applying this beacon to my own business ventures for well over a decade now, and very rarely - although it does happen from time to time - do I over price or under price things to any kind of detrimental degree. And, I believe, what prices I do come up with spur on more sales, more referrals, and more overall long term profits than I would get otherwise.
I can't promise it will do the same for anyone else.
But, it is something I share in a 3-page bonus insert in the June "Email Players" issue.
Subscribe before the deadline to get it here:
http://www.EmailPlayers.com
Ben Settle