Stealing customers on accident
Published: Fri, 05/31/19
But also, how I was burgling my competition’s sales.
Not on purpose, necessarily.
Certainly not consciously or in any kind of illegal way.
But, the nature of what I started to do (via the structure of my business model) — and it is still working out this way, as some of my customers have told me flat out — meant people were buying my offers before everyone else’s.
And, this is especially true around holidays.
Take last Thanksgiving, for example.
A lot of businesses in my industry did Black Friday sales.
And, many others jumped on a trend where they went out of their way to virtue signal to their lists about how they were NOT doing a Black Friday sale.
I found both amusing.
Why?
Because, I had just spent the last 60 days doing business in a very specific way where it made it much harder for my buyers to spend money with anyone else, even if they wanted to, allowing me to sort of “circumvent” other peoples’ sales.
Again, this wasn’t planned.
It was just a nice little side-benefit from doing things like this.
You can see the psychology behind why this happens, including the pricing strategy (talked about on page 15) I use that makes it work even better, in the June “Email Players” issue.
I’m sending this puppy to the printer today.
After that, I will turn it off in the shopping cart.
Thus, it’ll be too late to get your hot little paws on it.
Hit the jump below to subscribe while there’s still a little time left:
http://www.EmailPlayers.com
Ben Settle