Ex's get no free advice

Published: Wed, 05/22/19

I have written many times about the foolishness of rewarding bad behavior. But, what I have always neglected to talk about was how to profit from someone's bad behavior.

Below is a demonstration of what I mean.

An ex-Email Players subscriber (ie indulged in bad behavior) asked:

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Hey elBenno!

Your emails rock my world and have helped my biz tree-mendously. I've hit a bit of a wall but perhaps need to change my offerings. I do a lot of one one one coaching for athletes and business leaders.

My main reason for reaching out is because I have a big event coming up next month here in Princeton and would love to hear how you'd promote. Here is the link:

Love ya!

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Amusing.

Especially since, only my paying “Email Players” subscribers get email access to me with their questions. The second you canceled, you lost that access, and so I have no choice but ignore your question.

That’s the bad news.

The good news?

I will take this opportoonity to promote *my* own upcoming event.

If you missed it yesterday, here are the details:

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(Reprinted from yesterday)

Cabernet & Conversion marketing hot seats in Napa

Here’s the rub-a-dub:

In July I’m hopping in the Hell-bytch (the name affectionately given to my car…) and zipping down the coast and then inland to Napa, California to attend the only mastermind I attend each year that I don’t speak/train at. And the day before the mastermind, my good pal, email automation grand puba, & “Email Players” subscriber Troy Broussard and I are going to hold our own little private hot seat mastermind in Napa for fun and profits.

(And, yes wine…)

Here are the details:

There will not be any formal teaching, lame powerpoints, or boring lectures or anything like that. It’ll just be on-the-spot hot seats about copywriting & converting more leads to sales — tailored to each person’s specific situation/business/challenges.

It won’t be cheap, but it won’t be outrageously pricey, either.

We also figure we can only hold about 4 or 5 people in his hotel room.

So, if you are in the Napa, CA area, are keen on attending, and want to pay to squeeze into a little hotel room with two of the most obnoxious people you’ve ever met for a day to get your sales and conversions popping, here’s what to do:

1. Text the word NAPA to (407) 439-2701

2. Troy will talk to you personally so he can “screen” you and give you the exact day/time/location, any other details you need, answer any questions, and all that jazz.

Also:

There will be no hard pitch when you talk to Troy.

If anything, he will likely try to persuade you NOT to come.

He’s very much a try to get you to say No salesman, which is why he and I work so well together.

All right, that’s that.

Back to work…

Ben Settle