The most valuable free advice money can buy
Published: Fri, 04/26/19
“I was hoping to receive more tips and free advice. I don’t want to buy anything. I just want to learn from what’s available on the net for free. If I want to pay for anything, I’ll sign up for a course at my community college to learn about copywriting.”
Amusing stuff.
But, not all that uncommon.
A lot of people online have this kind of “allergy” to being sold to.
Yet, how can anyone possibly hope to sell their own products or services… if they shriek when someone sends them a sales pitch?
How can someone be a good seller if they’re not a good buyer?
Answer is you can’t.
At least, not long term.
For example:
How else are you going to know how it feels to stare at an order form, credit card in hand, hearing those two voices in your head — one telling you to buy, the other telling you to put it off until “later”? Seems to me unless you experience that feeling yourself (and often), you won’t know how to silence the “procrastinator” voice and magnify the “buyer” voice in your prospect’s mind.
So, here’s some FREE advice for my friend Oscare:
Quit being a dork and read the sales pitches.
All of them —
Good, bad or fugly.
Why?
For one thing, you might learn something.
You *may* even want to buy something.
And when that happens, make sure you keep that ad and dissect it line by line. Figure out exactly what it did to sell you… and then start using it in your ads.
Trust me.
It’ll be one of the best educations you get.
Plus, unlike the community college…
It won’t cost ya a dime.
And, who knows?
One day you may even graduate to your big-boy pants…
Until then, I actually appreciate guys like that, since they don’t have to be curated out, and save me the trouble. I can only imagine what a pain the gluteus assimus the Oscars of the world would be if they did become customers, and if you want to see my 4-point method for curating customers — keeping out the pain-in-the-booty who will never do anything with what you sell ones, while turning on the ones that will use, benefit from, and thrive with what you offer, the May “Email Players” issue goes into detail about this.
Here’s the link to subscribe before the deadline:
http://www.EmailPlayers.com
Ben Settle