A valuable business lesson from the Socialist Republic of Oregon
Published: Mon, 04/29/19
He lives out in the armpit of the universe (or within farting distance of it) in the county I used to live in… is one of the NRA’s top-ranked concealed carry instructors… is easily the greatest infotainer I have ever seen (I wrote an “Email Players” issue just on his methods a couple years ago)… and, he is never lacking for business with an almost rabid level of loyalty from his fans, even though:
1. He’s kind of a prick and is “mean”
2. He’s more expensive than other instructors in his area (he donates it all, but his up-sell game during his class is A+)
3. He is harder to get into learn from than others in the area -- being booked solid sometimes for months in advance
4. He has righteously indignant contempt for his students who don't take action
For example, here's what he said in his class:
(Paraphrased)
“People will come say hi to me on the street after taking my class. And the first thing I ask them is, ‘are you carrying?’ If they say no, I tell them to go away. I don’t want you trying to talk to me if after this class you get your license and are not carrying.”
i.e. You're dead to him if you aren’t serious enough to apply what he taught you.
Now, there are many lessons to learn just from this.
Such as the amazing persuasion power of not being Needy.
The importance of having cold indifference towards those who waste your time.
And, especially, his truly spectacular customer *curation* game.
I have never seen anyone curate the way he does.
And, he was one of my inspirations over the years for the 4-point method I use to curate my customers — keeping the do-nothings and new product junkies out as much as possible (can probably never do it 100%) while making my business, my offers, and my daily emails far more attractive to business owners I can help — and have a far more successful, stable, and ever-increasing-in-profits business overall.
A methodology I teach in the May issue.
But, that miserable old deadline is coming fast, though.
To get it in time, go here immediately:
http://www.EmailPlayers.com
Ben Settle