How to make your sky-high prices & fees irrelevant
Published: Sat, 11/28/20
1. Free
2. Probably found in mere seconds with a Google search
3. Was the first marketing training I ever heard upon getting into the direct response marketing business nearly 20 years ago
The training:
The infamous Dan Kennedy talk he used to give at Peter Lowe conferences.
Yes, the entire training is a sales pitch designed to sell his Magnetic Marketing system (which it did to the tune of tens of millions in sales, from what I hear). And it’s also a perfect example of combining content with promotion — which is one of the single most valuable skills one can learn in email marketing especially.
Plus, it contains his notorious Al the Plumber story, too.
It also has his “welcome guest” lesson in it as well.
But the most valuable part?
Well, I can’t speak for anyone else who’s heard it. But for my money the most valuable part — that I study, listen to, and use as inspiration for my own business regularly, even to this day — is the Giorgio story he tells in it.
The reasons why it’s my favorite is many fold.
And just as the entire talk is a perfect example of how to combine content with promotion… the Giorgio story is a perfect example of how to:
1. Make yourself into a proverbial “rock star” in your niche/market
2. Become the dominant brand/presence in your niche/market
2. Reinvent your otherwise mundane, routine, & even “boring” business into something extremely exciting, sexy, & exotic, while also making price all but irrelevant in your niche/market
Incidentally, it’s the same way Starbucks is able to charge $8 for a coffee.
It’s the same way Subway convinced everyone they're the second coming of Jenny Craig.
And, yes, it’s the same way I sell perfect bound books with “mass market” like covers that look like they should cost $12 in a Barnes & Noble.
Whatever the case, I can’t recommend listening to it enough.
Don’t ask me where to find it.
Do your own leg work, Batman.
And then study that bad boy over and over and over.
In fact, treat the info as if you invested $10,000 in it and not 10-minutes to find it.
Then, if you want my analysis of it, and how you can apply it without needing to be an Italian restaurant (like Giorgio did), coffee shop, or any other similar business… and especially if you are an info marketer, coach, or freelancer... get your hot, sticky little fingers on the December “Email Players” issue.
The info inside can potentially make price irrelevant for you, too.
As well as potentially give your brand, reputation, and business an invaluable “overhaul.”
And, also potentially do it even to the point where I believe it can make it more pleasurable than the seks to give your business money for your customers.
The only caveat is:
You have to apply the info.
If you don’t do that — which, admittedly, will take a lot of thinking, planning, and work — then nothing inside this issue will do you a lick of good.
All right, enough.
To subscribe before the deadline right around the corner, go here:
https://www.EmailPlayers.com
But time is short to get it.
If you want it, now’d be a good time to kill your inner procrastinator.
Ben Settle