How to be “omnipresent” in your customer’s heads
Published: Mon, 11/30/20
Last month, while launching “elBenbo Press”, I mentioned in one of the emails all the reasons I prefer to sell print books and a print newsletter vs digital “air.” One of the reasons was perfectly illustrated — in “real time” — by “Email Players” subscriber Eric F.
I’ll let him explain what I mean:
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YES to this -- "The more of my books someone buys, the more I take up “space” in their office/home/car/mind."
Btw, I just got evacuated for wildfires in Colorado and you better believe I filled up several large boxes with all my books and reading materials before I left. Including my archive of Email Players issues.
Take care and best of luck with the launch.
If you would, just use "Eric F." instead of my full last name.
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There are many lessons that can be extrapolated from this.
Like, for example, the power of physical products vs digital.
Another is the power of a dramatic testimonial.
(It just doesn’t get much more dramatic than one that essentially says, “I packed up my entire library of all your newsletters lest they be consumed by hellfire!”)
But I’d argue there is something else going on.
Something under the surface & between the lines, so to speak.
And that something is what the December “Email Players” issue is about — which is yet another way to be so ingrained in your customer’s minds they don’t easily forget about you and even go out of their way to bring “you” with them everywhere they go.
Today is the deadline to get this issue.
As soon as I send it to the printer, that’s it.
So if you want it, best hurry:
https://www.EmailPlayers.com
Ben Settle
P.S. You’ll know you’re too late to get it if you try to buy and the cart doesn’t let you add anything to it. If you’re the procrastinating type, don’t say you weren’t warned.