How to grow fresh new “copywriting pathways” in your brain
Published: Wed, 11/25/20
“when you're stuck, just move on to something else”
I don’t remember where I first heard that Obvious Adams-like advice.
But it’s been a life saver many times over.
Something else to think about:
When studying the late, great Jim Camp — “world’s most feared negotiator”, who often had multiple billion dollar deals going on at any given time — I remember him talking about how, when you study something in depth, and apply it, and then think about and analyze it… and are in the process of truly mastering it… you literally create new neurological pathways in your brain.
Another thing to think about:
Sifu taught me a few years ago about how, when studying Kung Fu, the same phenomenon occurs.
You are learning fine motor movements constantly.
And apparently, each time you engage your brain with something different like that (doesn’t have to be Kung Fu), new neurological pathways are automatically created.
Still more:
The late brilliant copywriter Gene Schwartz taught something similar.
He said he always had 3 writing projects going on at any given time:
A sales letter, an article, and a book.
And he said it was almost annoying to him how while working on one of the above projects, he’d get a rush of ideas for one or two of the other projects, and had to constantly stop to take notes. This happened even on vacation, where he'd be reading a book, and had to constantly write down new ideas for completely unrelated projects he was working on.
As he put it:
(Paraphrased)
"my ads and books were often written in the margins of other books"
Immoral of the story?
Engage your brain hard.
And, do it often.
Specifically, on radically different projects, tasks, and goals.
It’s not only the best way to get “un-stuck” when writing emails/creating sales copy/building funnels/whatever you’re doing… but it can make you smarter, give you all kinds of creativity, and make life a heckuva lot more interesting to boot.
It’s also one of the best habits you can ever cultivate.
And, if you combine that habit with what I teach in the upcoming December “Email Players” issue about making it mentally & emotionally pleasurable to buy from you — and direct your mind to the skill it teaches in the above way (making it a genuine pleasurable experience to buy whatever it is you are selling they might even obsess over) — I believe your business, regardless of what you sell, will have almost no choice but to explode in sales, growth, and new opportunities.
This ain’t hype or exaggeration either.
I am living proof of this.
As are many other businesses who learn & apply what it teaches.
However, there ain’t much time left to subscribe in time to get it.
Here’s the link:
https://www.EmailPlayers.com
Ben Settle