Yet another reason to ignore copywriting gurus on Facebook
Published: Sun, 12/13/20
“Copy Slacker”
But first, a cautionary tale:
A while back, one of my “Email Players” subscribers showed me something a well-known copywriting guru taught in a Flakebook group.
Here’s what happened:
A guy asked the group about who they can learn about writing fun, polarizing, and “edutainment” (as they described it, that is not how I describe it at all) emails from other than from Yours Crotchety. Apparently, I wasn’t that person’s cup of Earl Gray.
To which said guru declared he doesn’t get off on those types of emails.
And, feels prospects don’t want a doctor joking around, etc.
All of which I found rather ironic.
Why?
Because I have always taught people to modulate everything I teach to their market first. Market first, technique second. For example, we didn’t convert almost 50% of our list into buyers in weight loss by joking around about the problem, or going all “Ben Settle” on them chicks we were selling to.
No, I adapted all the copy to the market.
Not just the emails, but also the sales letters, too.
It was always all about the market.
Anyway, it was a timely example, because my Copy Slacker book spends a lot of time on how to research and approach your copy from a “market first” position. In fact, it even includes several sales letter analyses in one of the appendixes — where you can see how I approached different markets with more serious tones (like weight loss, parents looking for college funding for their kids, etc) as far as tone and style, all modulated to the people in it.
The rub:
If you want to learn how I do it, ignore these Facebook copywriting gurus who can’t even be bothered to get all the facts first before nattering on about what I do, and learn from the source.
You can get Copy Slacker with a $200.00 discount ($524 instead of $724) today by:
1. Going to the URL below
2. Buying it before midnight EST tonight (12/13)
Here’s the link:
https://www.EmailPlayers.com/slacker
Ben Settle