The single most overhyped book in all of marketingdom?

Published: Tue, 12/08/20

I ain’t just whistlin’ Yankee about my "elBenbo Press" book on sale until tonight at midnight EST during my obnoxious Seasons Emailings sale.

Because —

“Email Players” subscriber & arguably the most infamous man in the self defense niche Captain Chris Pizzo (who once owned the single biggest info publishing business in that space until he retired from it) said:

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ElBenbo Press is your best work to date. Truly a game changer. Can’t even make it through a single chapter without jumping up to take some sort of inspired action. Seriously man, congratulations on a work of SIGNIFICANT importance.

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Coming from a guy like Captain Chris, you do the math…

“Email Players” subscriber Mike Clarke says:

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Hi Ben,

I’ve just finished reading elBenbo Press for the fourth time in a week.

How to sum it up?

* Wow *

I’ve spent the last twenty years studying (and I mean really studying) the “marketing greats”, both older and newer; Dan Kennedy, Ken McCarthy, Gene Schwartz, Jim Rutz etc.

If I could hop in a time machine and go back twenty years, I’d pack my copy of elBenbo Press to ensure success in my alternative past (a bit like Biff did in Back to The Future Part II). Although I would dearly love to take all my Kennedy books with me as well, if I had to choose ONLY one…it would be elBenbo Press.

A couple of thoughts about the book, feel free to pick your favourite. As I read it, I felt like I was:

• Neo in the Matrix, learning that what I thought was real was NOT in fact reality. In my first reading, I could almost physically feel my mind being stretched, expanded, opened to new possibilities. (It sounds crazy, but I had to stop reading it in order to give my brain time to assimilate and rest!).....

• Walking from a cramped unlit room into a blazingly-colourful world, one with limitless space and potential. Think Dorothy from The Wizard of Oz when she first enters Oz - "I’ve a feeling we’re not in Kansas anymore”….

It’s an amazing book. Mind-expanding, challenging, sensible, wise. Honest. Unlike any other book I’ve ever read (and I mean that in a good way). It’s like switching from an old black & white TV to a brand new 8K one hooked up to surround sound.

I’m just not sure it’s big enough though…

Thanks for writing it.

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It was (truly) my pleasure, Mr. Clarke.

It's no exaggeration that every word of that book was a labor of lust for me.

Finally, “Email Players” subscriber Sean Anthony says…

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I'm on my 2nd read through and just have to say... I've invested a smidge over $50k in the last year on coaching, masterminds, info products, memberships, etc outside of your products.

There is no one that I get more "fuckin hell this is GOLD" moments, or that I implement more from, than your stuff.

The world-building breakdown specifically in this book is mind-bending and I spent the last week mapping out how to apply into various areas of my biz. Written content in my FB groups+emails, paid products, coaching programs, YouTube vids, everything.

I'm sure this 2nd read will yield even more nuggets to take away and apply.

Appreciate you giving away a piece of the farm so that your horde can benefit.

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And so it goes.

This is by FAR my most popular book.

Not just by sales, but by both quantity and quality of feedback.

You can get your hot, sticky mittens on this book for $200 off the regular price ($801 instead of $1,001.00) if you aren't a contemptible procrastinator about it. The deadline to get it at this sales price is in just 3 hours from when I am sending this.

It was but an 18 hour sale, after all.

As are all the other ones you'll see over the next several days.

And depending on when you're reading this email, it may already be too late.

If that's the case, save your pleading for someone who cares.

For the grownups interested in this book, go here immediately:

https://www.EmailPlayers.com/press

Ben Settle

P.S. Here's another -just in as of an hour ago - from "Email Players" subscriber Dan Ulin:

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I was fortunate enough to invest in “elBenbo Press” last month. My brain is still smiling. The material contained within blows my fancy-schmancy Wharton MBA right out of the fucking water. If you're even remotely on the fence about purchasing this gem, I highly suggest you jump off and take action now. Right now. I mean it.

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