Crowning the King of Persuasion online
Published: Sun, 12/06/20
Time to dispel 4 big myths about what's the almighty "king" when it comes to persuasion & selling online:
1. Myth #1: Value Is King
Negative.
True, value when done correctly is important.
But is it "king"?
If it is, then it must be hiding amongst the peasants.
Because there are millions of people delivering “VALUE!” on the internet right now who still can't sell a single blessed copy of their product or minute of their time. I know I spent many years delivering value with very little to show for it. And if value is "king", all the hyper value providers would be rich beyond beyond the dreams of avarice.
But most ain't.
In fact, many are struggling.
And, they’re often wondering why...
2. Myth #2: Content Is King
Ditto #1.
There are lots of people working like mules putting out massive amounts of valuable content each day who still haven't made much of the green stuff. If content was the end-all-be-all, then all of these generous content-givers would be swimming in the dough like Scrooge McDuck in his gigantic gold coin money bin.
But they're not swimming in money.
Many are drowning in debt.
Because again, while content is important, it's not king.
3. Myth #3: Copy Is King
No matter what a chest-beating copywriter says... copy is not king.
It's much farther down the totem pole.
Like under your list, offer, and positioning for starters. More of a 10 of clubs — and not even a jack or queen in the deck.
4. Myth #4: Teaching Is King
Is it?
As I once heard the great and esteemed Matt Furey point out:
We pay teachers almost nothing in our society.
If teaching was this magical wealth-building skill, then great teachers would all be fabulously wealthy, no?
Yes, teaching is important.
It can do wonders for your credibility and positioning.
But it ain't even close to being king of persuasion.
OK, so if the above aren't "king", what is?
Well, I will give you a hint — it’s something that’s been used by guys like bestselling author Robert Kiyosaki to create an entire business empire from one book. It also helped build the biggest religion in history, too. Cable news networks do it routinely now, instead of hard news, and so does talk radio. And, believe it or not, the Federal government’s CDC used it to teach the public about preparedness and public health (usually boring topics) on a Monday, only to have their server crash by Wednesday from tripling the traffic they usually get.
Anyway, enough of this teasing.
That who I have crowned as the King of Persuasion online is none other than:
Infotainment.
(i.e., combining information with entertainment)
Especially since, we live in a celebrity-obsessed society.
And if you want to get my Infotainment Jackpot book at the special "Seasons Emailings" discount I mentioned earlier today (i.e it is $241 instead of $391), you have less than 3 hours to do so (midnight tonight, 12/6 EST) at:
https://www.EmailPlayers.com/jackpot
Ben Settle