Sneaky little tricks for building an eCommerce empire
Published: Fri, 11/06/20
Thus, below is a lesson directly from Troy Broussard — the “Dr. Frankenstein” of marketing automation that I reckon any eCommerce business — big or small — can use to amp up sales, even in this tanking economy that’s got everyone hiding under the bed like a nervous dog during a thunderstorm.
You’re welcome…
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I've worked with a lot of eCommerce companies, and many of them, I've got to tell you, don't even have an email list that they're using, and it just scares me.
I can't believe how much money they're leaving on the table.
One of my clients in my mastermind a few years ago came to me, and he was doing over seven figures a year in his eCommerce store and he had never sent out a single email. The only emails he had ever sent were receipts that people were given after they made a purchase.
And that was it. No emails, none.
And it was just amazing to me.
And we went through and we set up discount triggers for people that had an abandoned cart, and we set up all of these different things that just in an automation standpoint made just incredible difference in his business. It tripled his business inside of like seven months, and what we did, just to give you some of the few things that we did, is first of all we optimized his site around getting more leads onto his list.
We began sending out a weekly tips newsletter, as well as some other content.
He was emailing about three to four times a week, and that was really powerful.
We set up category based tagging on his website so that when somebody visited a particular page of his site, it was within some type of a category, and we would apply a tag for that category, and that way we knew what those people were interested on. We also set up cart abandonment, so that as they went to check out but didn't, then we would trigger off a three email series of cart abandonment emails designed to get people to complete their purchases that they hadn't done. We then took and uploaded all of his customer data and put it into Facebook and created a custom audience, and we also created a lead custom audience. But for him, most of it was all customers because he had never done anything on the lead generation side.
Well, then we took that customer audience, because he had so many thousands of customers, he had great customer data, we took that and we told Facebook to go create a look alike audience using that data and find new people that had a lot of the same shared interests as his buyers, so that we could create a campaign for that.
Ran leads and ads to bring people into it, offered them first time buyer coupons, all of that stuff that just dramatically ramped up his business, and it was all done through marketing automation.
So I went through a whole bunch of different things that you can do there with marketing automation that is super, super powerful for eCommerce. Understanding that it's been more than 90 days since somebody's ordered, and having that automatically calculated and automatically applying a tag so that you can then kick off a marketing sequence to try to get them to come back into your store, and maybe you give them a discount coupon to bring them back or something to that nature, or run a two for one special, or anything that you can think of. But understanding RFM and using automation to automatically apply it and enforce it is just a surefire way to explode your eCommerce business.
If you're not using marketing automation and email just in a massive way with your business and you're an eCommerce niche, then I've got to tell you, you're sitting on a gold mine.
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Very powerful stuff indeed.
And a lot of the above can be done with a cheap Zapier account, along with some basic email tagging and a free Facebook & Google Sheets account.
Thus the punchline:
Troy and his long-suffering business partner Moshe are selling a live Zapier training along with the recordings, if this sort of thing interests you.
Plus, if you buy from my link below by the deadline, you also get:
“elBenbo’s Copy-Soaked Brain”
This was an unadvertised bonus I did for our $399/month coaching program in Learnistic.
The tl;dr of it is this:
Part of my copywriting process is, I read my sales letters out loud 10x's before running it. This audio is the 4th of 10 readings of the elBenbo Press sales letter — with all the edits, bumps, and ideas being worked out and arranged at that stage, and with all the psychology & insights going through my brain as I think about, work on, and write/edit my own sales copy.
The deadline to get all this is tight.
You got til Sunday, 11/8 at midnight EST.
Details at this link:
https://www.EmailPlayers.com/zapier
Ben Settle