How to use “Fringe” marketing to solve impossible problems
Published: Thu, 11/05/20
“Fringe”
It is about a division in the FBI that uses fringe science to investigate a series of unexplained, often gruesome occurrences, which are usually related to a parallel universe.
Admittedly the first season & first half of season 2 aren’t all that great.
Lots of “monster of the week” stories as it tried to find its feet.
But if you can make it through those (just skip them — you’ll figure out what’s going on fast enough) the show is probably the best written show ever created. All the copywriting fanboys nattering on about “Mad Men!” or other shows being the best for marketers are incorrect.
Fringe tops ‘em all.
The reason why:
The character Walter Bishop.
He’s the proverbial eccentric 196 IQ scientist of the team who the writers conceived as a cross between Dr. Frankenstein and Albert Einstein. He’s also a galaxy class problem solver, too. And he uses the tools, elements, and assets he has to solve otherwise impossible problems.
It’s a trait the best marketers & copywriters have. too.
And I have long found the show makes for great inspiration for this sort of thing.
For example:
Sometimes you don’t have the most exciting offer to work with. Or the best proof or credibility elements at your disposal to prove your product will do what you say. Or a compelling story to play with in the copy. Or a track record of successes anyone you want to hire you will be impressed by. Or a client who knows his bung hole from a hole in the ground holding back progress. Or any other number of un-ideal circumstances working hard against you when selling, marketing, or doing business in any other way.
That’s where problem solving comes in.
And here’s why I bring this all up:
This is something I was recently talking about with “Email Players” subscriber and my business partner in Learnistic — Troy Broussard — who is sort of the “Walter Bishop” of marketing. And, specifically, how a cheap Zapier account can help almost anyone become a “Fringe” marketer to do what’ll seem like the impossible, and solve otherwise impossible problems, to your lesser mortal competition.
What?
You don’t know what Zapier is?
Basically, it’s the digital duct tape of online marketing.
It lets you take whatever tools you have and creatively use them all together in a way that streamlines sales, client acquisition, customer service, marketing automation, email list backups, and probably a million (literally) other tasks.
And before you even ask:
The answer is no.
I ain’t an affiliate for Zapier.
But, I am an affiliate for Troy’s world-class live Zapier trainings.
They are designed so even a caveman (like me) can figure Zapier out and use it. Or, if you can’t be bothered, someone on your team or who you outsource tech tasks to. Either way, Troy and his long-suffering business partner Moshe are selling a live Zapier training along with the recordings, if this sort of thing interests you.
Plus, if you buy from my link below by the deadline, you also get:
“elBenbo’s Copy-Soaked Brain”
This was an unadvertised bonus I did for our $399/month coaching program in Learnistic.
The tl;dr of it is this:
Part of my copywriting process is, I read my sales letters out loud 10x's before running it. This audio is the 4th of 10 readings of the elBenbo Press sales letter — with all the edits, bumps, and ideas being worked out and arranged at that stage, and with all the psychology & insights going through my brain as I think about, work on, and write/edit my own sales copy.
The deadline to get all this is tight.
You got til Sunday, 11/8 at midnight EST.
Details at this link:
https://www.EmailPlayers.com/zapier
Ben Settle