What a shallow thinker looks like
Published: Sat, 11/21/20
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Hey Nicole!
Hope your doing great. Wanted to reach out as got email regarding my test drive Learnistic account and it cancelling in 24 hrs and suspending for future use. Im still interested in the plateform and dont want to be suspended. How can I still be eligible? Planning on launching my podcast on it in 2 months, just not right now. Thanks!
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The context:
When someone gets a free test drive of the app, they have a limited amount of time to either shyt or get off the pot. They are either in, or they are out. And if they are out, we block them from future free test drives. Especially since the price is so ridiculously low compared to what it will be in the not-too-distant future, yet they are grandfathered in at the price they get in at forever. Thus, we simply don’t cater to fence-sitters and/or shallow thinkers who can’t make a decision knowing the benefits of doing it now, and the consequences of doing it later. Nor do we want them wasting the platform’s bandwidth.
Thus, I told “Email Players” subscriber & my biz partner Troy Broussard when he sent it to me:
“it's like dealing with children”
That is more literal than not.
And to prove it, almost right on cue:
Podcast bro left a bad review on the app store. But, he did not leave a review of the app. No, he left a review of our policy he disliked, which has nothing to do with the app.
Thus, like dealing with a spoiled child.
Although to be fair, he also did us an unintentional favor.
And he did that favor for us by warning away other shallow thinkers such as himself - like the orc head on the stick in the movie "The Two Towers" - who'd also be aghast at our policy.
Back to the lesson:
It’s astonishing how many “business owners” who one would think would know better (1) expect companies to change a clearly-stated policy just for lil' ol' them, and (2) have such goldfish-like attention spans, they cannot think out 24-hours in the future, much less 2 months.
And on that note, here’s the shallow thinker test:
Simply ask yourself if podcast bro's request makes sense to you or not.
If it does make sense to you, if you think our response was too harsh... probably you are a shallow and short term thinker as well. If, on the other hand, you are thinking, “if podcast bro knows he’s going to use it, why not get it now, get it set up and tested, fill it with content, and prep for it well in advance to be able to run with it when ready?” then you are a long term, bigger thinker.
This email should hopefully alienate a good 70% of the people reading it.
Not “marginalize”, just alienate.
Because the shallow and shorter term thinking types have a place and can be extremely successful. Especially one-on-one sales, negotiation, and other "in the moment" transactional activities.
But they are horrible prospects for the kind of marketing tools I sell.
And this is especially true with a mobile app like Learnistic.
All of which is why podcast bro’s request was summarily received, processed, and denied.
Okay, that’s all I have to say about that today.
If you want a free test drive go here:
https://www.EmailPlayers.com/learnistic
Ben Settle