How to “sidestep” the Yale-approved crackdown outlawing all persuasive advertising?
Published: Wed, 09/30/20
No idea where that all stands now, nor do I care.
But what was far more hair-raising was a response I got to that email.
Specifically, from “Email Players” subscriber John Mcdonald, who sent me a link to the Yale Law Journal making the case for the FTC to shut down any kind of “persuasive” advertising beyond just the bare minimum required to describe what’s being sold.
That’s what I’m talkin’ about.
More pointless laws, strangling regulations, and anti-business lovin’ imposed on small companies, and especially direct response marketers, who this would effect.
Here’s the point:
I don’t know if this will happen before the inevitable break up of the United States.
But let’s say it did.
Imagine “persuasive advertising” was banned, outlawed, and outright criminalized.
Does that mean we’re all toast?
Probably, if you are just following direct response marketing guru-approved selling. But in my way of thinking, it is not nearly as devastating to businesses who have built their own marketing universes properly. And the bonus “elBenbo’s Lair” insert inside the October “Email Players” explains the Yale fiasco in more detail.
But the hour draws late to get this issue.
Today is the deadline, and once I send it to the printer, that’s it.
Hit the link below while it is still active if you want it, Pokey:
https://www.EmailPlayers.com
Ben Settle