The dummy-proof “formula” used by two of the highest-paid content creators in history
Published: Fri, 08/07/20
1. Create more content than you do now
2. Create that content faster than you do now
Notice, I did not say anything about talent.
Or decades of building your skills.
Or, having to be the best at creating content, having to sell the best product, telling the best stories, having the best technique, using the best equipment, possessing the best writing ability, projecting the best voice, accessing the best software, or relying on the “best” anything else.
Take the late Stan Lee, for example.
In his book “Excelsior!” he wrote:
“Anytime we needed extra money, I could always write more scripts. If Joanie wanted to buy a new wardrobe or I wanted to get a new TV or the latest camera equipment, I’d say, ‘Well, I’ll write a couple of extra stories and that’ll take care of it.’ I guess that’s one of the reasons I wrote so much. I could buy almost anything I wanted because I could pay by writing stories…”
i.e., the more content he created and the faster he created it, the more he made.
And bear in mind:
At that time, he was writing nonsensical characters he was embarrassed by and stories his boss made him write — hardly “great content!” — based on his boss following trends and underestimating his audience's intelligence. All of which Stan did not enjoy doing. He was forced to write dumbed-down stories about dumbed-down characters.
I heard the great Dan Kennedy tell a somewhat similar story.
But, in his case, it was about copywriting, specifically.
He talked about being the highest paid copywriter probably on the planet.
Not because of necessarily being the “best” writer.
But by being the fastest.
Since he can write more sales copy, faster, than any other copywriter in his league, he can complete more assignments per year, which equals both more upfront fees per year and more royalties concurrently pouring in per year, all presumably compounding on themselves.
Again, without necessarily being the “best.”
Or the most “talented.”
Or, even selling the highest quality products and services.
(There is always a better mousetrap…)
Anyway, the good news is, this is very, very simple:
Create more content faster = make more income faster.
And guess what?
You can apply this “formula” to any kind of content your business uses — emails, social media posts, books (non-fiction or fiction), courses, videos, podcasts, articles, blog posts, newsletters, membership site content, premiums & bonuses, and the list yammers on…
It’s so simple:
The more content you create, the more you can sell.
The more you sell, the more your business makes.
The more your business makes, the fatter your righteous piggy bank grows and the louder in squeals in delight.
Do it right, and that squealing piggy bank gets downright obese.
Enter my book:
“Breakneck Content”
It reveals dozens of content-creation secrets used to “out-content” my competition, peers, colleagues, trolls, haters, etc — and without sacrificing all my energy and time to the content devil, and in ways that make it all much faster and way less painful than it is for all the millions of content creators who writhe around in agony when creating content.
All right, here’s the deal:
The deadline to get this book at a 30% discount is Sunday, 8/9 at midnight EDT.
To read more about it, go here:
https://www.EmailPlayers.com/breakneck
Ben Settle
P.S. This book is very small, very short, and very expensive.
If you judge information by weight & volume then it’ll be a gigantic waste of money for you. It’s simple, “meat & potatoes” info I’ve used to pump out enormous amounts of content quickly over the last couple years. However, it requires both thinking & ambition to use. And if you need hand-holding & coddling then you should probably pass on buying it.