What to do when you sell high ticket offers but have exhausted your list
Published: Sun, 07/26/20
“We've been emailing our list for our personal brand to buy our high-ticket course. It's been going well, but we did a lot of promotion and emailing to push that our course price was going up after Cyber Monday. We got a lot of sales from it.. But now, our course is $997 and we haven't been getting as many organic sales as the past few months. Could it be because we exhausted our list or the newer high price point? Any tips for generating sales at the $1000 range via email?”
The short answer nobody ever wants to probably hear:
Keep adding new names, and direct all focus to list building.
Keep coming up with fresh new incentives & deadlines to buy.
And most important of all — always sell something on the back end to those who bought and buy it. That's where the real money is made in direct response marketing.
Also, get rid of the price that has “97” in it.
Everyone does that now — it ain’t special and just makes you look like everyone else.
The only reason I still use it for “Email Players” is because I have hundreds of hours of audio and video content with that price “baked” in, but will be eventually changing it when I have the time & mental bandwidth to change it across the board. And besides, a price hike for it is long overdo anyway (current subscribers at the time will be grandfathered in at the current price when I do this, of course, lest anyone worries).
As far as the purely email side:
What anyone else in the same predicament can & should be doing is writing more emails in the way I shalt be teaching in great depth, and with lots of examples to model (not copy & paste — only losers & hacks do that).
A secret way of writing emails.
A way that is not for the lazy or the timid.
But, a way that can get lots of sales, especially for high ticket offers, in my experience if done correctly & if done consistently.
i.e., daily & deliberately.
It can also be used outside of email, too.
Like, for example, on social media, or in podcasts, or in videos, public speaking, and anywhere else you are trying to influence, persuade, and/or sell something — whether a product or just on an idea, to your warm list, especially.
Okay, enough teasing.
I reveal this secret kind of email in the August “Email Players” issue.
If you want an advantage over your boring competition, this is it.
Here’s the link to subscribe by the looming deadline:
https://www.EmailPlayers.com
Ben Settle