How an email to a small list can potentially change Google’s algorithm & get lots of traffic
Published: Wed, 07/29/20
Many years ago, when I sold in the prostate niche, I wrote a series of 94 or so emails. I was intensely focused on building that into a big info publishing business, using some SEO tricks I’d learned that no longer work — so don’t bother asking. But, at the time, I wrote an email about prostate infections specifically.
And in that email, which was buried in an autoresponder, I used a specific word.
It’s a word associated with infections.
But, it’s not a word you’d see associated with prostate problems.
Then not long afterwards, something very interesting happened on Google.
That work “suddenly” started popping up for lots of people when searching for prostate problems. And this was purely from an email that was buried in a sequence read by people in a very small list, with my pen name having almost no widely known brand recognition, and was not anywhere else online — i.e., on a blog or article etc — at the time I wrote it.
What was this word?
And why should you care, especially if you aren’t in that niche?
I’ll answer the second question first:
Because the reason that word appeared in Google suddenly, I believe, was because I was writing emails in the secret way I teach in the August “Email Players” issue, that got people wanting to search it out, probably to test that what I was saying in that email was not something I made up or whatever. And it only took a small number of passionate people searching it to change an algorithm at the time, and start getting a lot of traffic from that keyword.
At least, that’s the only reason I could figure out for the phenomenon.
It could have possibly been something entirely unrelated, too, I suppose.
But, I highly doubt it.
As for the first question:
I reveal the word — which will mean nothing to you by the way — as well as the email, and, most importantly, the psychology behind why that kind of email, and many others I write that get lots of sales, worked so well.
The deadline to get the August issue is almost upon you.
If you want in on time, I suggest subscribing immediately here:
https://www.EmailPlayers.com
Ben Settle