How to cause pain in your enemies without leaving any marks
Published: Wed, 07/08/20
He was the Supreme Commander of the Allied Forces in WW2.
And, I believe people up in this business should study his life carefully.
Specifically, how he handled and interacted with people, got his way (even when all his superiors and the majority were viciously against him), and how he took an almost glee-like pleasure in making other men (even Presidents) submit to his will.
For example:
During one of the more famous battles of the Korean War, General MacArthur wanted to land his troops in the Port of Inchon, which was admittedly dangerous and risky, but would give the Allies a huge tactical advantage if it worked. Of course, the Chiefs and armchair generals all said no, they couldn’t do it, too risky, won’t work, etc. These were the people who President Truman relied on for advice and counsel, and were probably considered the most brilliant wartime strategists in the world — always obeyed without question, hesitation, or pause.
What did General MacArthur do?
Keep pleading his case?
Argue?
Get mad and throw a tantrum?
None of the above.
What he did was, he patiently listened to all the naysaying and nervous-nellying without uttering a single word. Then at the end, when all the Chiefs finished talking and declared their decision not to land in the Port of Inchon, and they’d have to figure something else out (and their word was “final”) General MacArthur took his pipe out of his mouth, loudly clanked it into the ashtray, stood up, and said:
“Gentlemen, I will be landing in Inchon this September
or you will have another commander.”
The result?
They dared not argue with the General, submitted to him, and he won the battle in one of the most spectacular upsets in military history.
Anyway, there’s a powerful lesson here.
And, it’s something I write about in detail on pages 83-84 of my “Persuasion Secrets Of The World’s Most Charismatic & Influential Villains” book. Specifically, a mental technique MacArthur did to “passively punish” people with psychological pain if they disobeyed or displeased him. Psychologists say doing this to someone causes the same reaction in their brain as *physical* pain, but without leaving any marks…
Best part is, it’s simple and easy and not sexy at all.
I say that because I can already see some loser goo-roo fanboy drooling and rubbing his hands together thinking he’s going to learn some idiotic “ninja” technique — when this is more like a Spartan warrior’s decapitating swipe of the sword than a ninja assassin stab in the dark.
All right, enough.
If you want the book it’s at the link below:
http://www.EmailPlayers.com/villains
Ben Settle
P.S. The book is also helping people become ridiculously productive. In fact, reader Isaiah Jackson said of the book back when it launched about my villainous alter-ego (named “Rood”) inside it:
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I look up to Rood.
He has helped me tap into my inner villain.
So much s that the amount of work I get done in the first 1 hour of my day is through the roof.
Here's an idea of what I've accomplished:
Created a new product
Wrote the sales page for that product
Started emailing my list daily
Set up an aggressive email campaign to sell that product (looking at about 16 emails in 4 days... not including prelaunch emails)
Turned my daily emails into blog posts
Started creating a video a day about my daily emails
Watched the amount of traffic I get spike because of it
Made a bunch of sales on products I haven't mailed about in a while (the emails on my blog)
Made even more money selling my own products
Getting crazy replies from my email list now
And I could go on and on but I think thats enough.
It was a short read by great one or should I say villainous one.
Something I have been telling all my friends and marketing buddies about...
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Here’s the precious link:
https://www.EmailPlayers.com/villains