Proof elBenbo is a bully & the Defiler of hopes & dreams
Published: Sat, 06/27/20
Specifically, with an email I sent a little while back about why I consider those who try to fraudulently sneak back in to “Email Players” after being blocked & blacklisted to be the "herpes of the online marketing community":
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As for you, Ben. Wisen up. It is my understanding that you want to use polarity in your marketing. However some of the very people you look up to (John Carlton included amongst many other esteemed and much richer entrepreneurs), both dead and alive. Were once in the very position I was in.
Many who stand head and shoulders above you now, in the field of direct response.
Yet, they never had to defile those who might be only temporarily beneath them (in the aspect of mindset and wealth attraction).
I am still on your list because I like your emails. Even this one, to a degree. Everything, good and bad, to whose judgement is lesser known, teaches. And only a fool would think himself the wiser.
In other words, don’t bully people. Especially when you’re not much different, yourself. You never know who someone might be in the future. I hope this email finds you well.
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I think he missed his calling as a woo-woo Facebook life coach...
Anyway, I didn’t reprint the entire bit, since it was really long.
But here was the gist of it:
1. He subscribed to “Email Players” at some point and liked it.
2. Decided he had no use for it because he wasn't in a niche he loved.
3. And thus was blocked after leaving, due to my “no letting people back” policy.
But, he eventually found the business he loves, and works really hard. And he wanted me to know there are probably all kinds of people on my list who are hard working champs like him my policy is turning away without me realizing it, who would otherwise be great customers, and so on, and so forth.
All of which struck me as astonishingly small thinking at best.
And outright self-sabotaging hamster-spinning at worst.
Example:
I started out in MLM which I hated. I can not think of a business that’d be less fun, that I wanted out of more than anything, but stayed in long past the time I should have. When I found the direct marketing world the last year or so of being in that industry, I subscribed to Dan Kennedy’s “No BS Newsletter”. It was teaching info I was not in a position to use at the time, but I knew I would be able to use later, in some kind of business, selling something else besides MLM.
I had no offer, no product, no list, no clients, no nothing.
All I had was a crappy little MLM distributorship I hated and did nothing with.
But Dan's newsletter prompted me to do something about that.
And, thus, I acted like a grownup who pays taxes and wanted a business and figured things out.
But if I'd applied the guy above's reasoning?
I would have quit the newsletter until I was “ready!”
Which would have been a demonstrably stupid decision based both on how it motivated me to sack up and figure things out, as well as on the benefits I got from those issues I loved reading but couldn't use at the time, not yet knowing what I really wanted to focus on.
And it'd have been quite shallow decision making dragging me down.
Especially since, to this day, I still dip into those issues and still get a lot of ideas and tactical application from all that content I had nothing to use it on at the time. If I'd bailed on continuing to get great info I already got a lot of value out of and that I was already paying for and found valuable simply because I wasn't sure what I wanted to do just then — and declared "I will be back!" like an idiot — I'd have shot my business right in the foot.
Not the kind of people I want in “Email Players.”
Yes, this policy protects my time & keeps the riff-raff out.
But, I also have found it sometimes makes people more responsible decision-makers.
As for those who came before me not “defiling” people:
Clearly he has never heard about the brutally harsh, yet life-changing mentors & copy chiefs many of these old school direct response copywriters had. Some of those guys were just one boss's bad day away from being fired — which forced them to succeed or they might have ended up living on the street with their families. Nattering on about how I am being a “bully” simply because I created & adhere to a very strict, and clearly-defined policy, that has grown my business while creating hundreds of successful customers... is the kind of irony that writes itself.
The policy is as clear as day:
Leave any time you want, no hard feelings, no problem whatsoever.
Go away with my blessings, Maynard.
No explanation is required, or will probably even be read, quite frankly.
And I promise you nobody will miss you one way or the other, so no worries on that front. Far as I am concerned, my offers are not for everyone, and I am certainly not for everyone. I'm not your mother or your keeper, so do what you need to do. And if it ain't your cup of chowder, there is no reason to be getting it.
But the consequence for leaving is the same across the board:
There is no coming back later.
Ain't nobody to blame but yourself on that one.
More:
I’ve tested, tweaked, experimented with, and practiced this policy for nearly 10 years. And I have found, without exception, the harsher I am with this policy, the stronger my business gets. On the other hand, the more lenient I am with this policy, the weaker my business gets. It’s such an integral part of what makes my business model work, that in my upcoming book “elBenbo Press” coming out this Fall, about how to model my book & newsletter publishing business for your own evil capitalist ways, I have a detailed section about not bringing any garbage back in that either takes itself out or that you toss to the curb.
It ain’t personal, or because I have anything “against” garbage.
It’s because garbage starts to smell & attracts critters I don't want around me.
So it is in business.
If that analogy offends you, then I just saved you money & myself even more time.
Win-Win.
Especially considering the info in the July issue, which takes a thick skin to implement. Most activities that get a business lots of sales-generating engagement tend to take a thick skin, which is why so few businesses get any long lasting engagement. Especially nowadays where just delivering “VALUE!” doesn’t cut it for getting engagement anymore like it did in the 80’s & 90’s, before there was a glut of free information and value floating around.
All right, that’s all I got for now.
If you still want to subscribe to “Email Players” after that, you still have a little time left to subscribe in time to get the July issue.
Here is the link:
https://www.EmailPlayers.com
Ben Settle