The Marshall arts of getting unlimited sales & engagement

Published: Sun, 06/28/20

A few weeks ago, I sent my list an email with the subject line “losers of a feather flock together” — about copycats. It mentioned a guy in France who copies a lot of my stuff, to the point I banned him, and a guy who was semi-supportive of that guy... to the point of saying since the copycat claims to “makes millions” he is not a loser.

To which copywriter Dave Marshall chimed in:

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So in your email yesterday, you say that the guy who forwarded you something from the French loser replied to your calling him so with:

“Not sure if this is true or not but he claims he has made millions over the past years, so I would not call him a loser.”

For the sake argument, let's go with the idea that it's true he made millions...

So, blatantly stealing your stuff and making millions off it means he's NOT a loser?

If all that separates people from being a loser is money, then A) your boy who forwarded that to you doesn't understand your musings, Ben, and B) our society is not going to hell - it's already there.

Yeah, I know you teach marketing and copywriting and world-building, but from what I take of your rants, the endgame isn't making millions. Sure, it might be a consequence - and not a bad one, at all - but what you do has never been about money (or at least you've hidden that aspect quite well).

It's about thinking and acting independently of the sheeple in the world - and forging your own path. Not copying others and passing it off as your own.

After all, once he finds himself in a jam - none of us is immune to it - he won't know what the hell to do.

That's what you also teach - preparation and bounce-backability.

Not telling you anything you don't know - but first time I've been compelled to write you in 3-4 years of reading your emails.

Methinks both he and forwarding-boy are both losers.

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Methinks Dave is right.

And not only does his email contain a wealth of valuable lessons in it for anyone who wants to see it, but the email he was responding to — after 4 years of reading my emails — is an example of what I teach in the July “Email Players” issue for getting lots and lots of engagement.

But, not just engagement for the sake of engagement.

Engagement that results in sales.

And a more influential brand.

And, yes, a more secure business.

The deadline to subscribe is in a couple days.

To get the July issue in time, I don’t suggest putting it off:

https://www.EmailPlayers.com

Ben Settle