Why only chumps pay for informational products
Published: Fri, 06/12/20
But, when it comes to informational products (books, newsletters, membership sites, courses, yada yada yada) there’s a huge difference between buying these things and paying for them.
In my opinion, if you pay for these things, you’re a chump.
If you buy these things, you’re a champ.
And, I’ll prove it to you right now:
One of my most prized possessions in my marketing library is "Email Players" subscriber Gary Bencivenga’s $5k “farewell” seminar on DVD. I bought that bad-boy in early 2008. And, I have gone through it some 30+ times. It stung forking over the $5k for that at the time. But, I can trace hundreds of thousands of dollars in sales of my products and millions of dollars (collectively) in sales in my client’s income (when I did client work) to the info that course.
I still go through it once per year.
And, I still profit immensely from it.
Thus, I bought that course, I didn't pay for it.
On the other hand:
If I’d done what probably 95% of online marketers do these days with info products — where I just sit on it, maybe flip through it every now and then, take a pic with it for Facebook to signal it to everyone while tagging Gary in it, then flit off to the next BSO for another exciting new-purchase dopamine drip slot machine in the goo-roo casino… and made nothing from it, got zero benefit from it, and basically give it the same value as I would a door stop as a result… I would have paid for it and not bought it.
Paying for it would have made me a chump.
Buying it though, has made me a champ (at the stuff I sell).
There are many more ramifications to this phenomenon, and many benefits to be had from people who understand it, and realize how much more long term valuable buyers are vs short term payers.
Especially when using my "Email Players" newsletter.
Subscription info here:
http://www.EmailPlayers.com
Ben Settle