Why my " retina-burning" website design is making so many sales this week
Published: Fri, 05/22/20
===
I’m not giving any advice. You can do what you want, but I have to tell you that your sales page is not “easy to read”. It practically seared my retinas, like looking at the sun too long.
I hope it doesn’t have the same effect on the rest of your horde and you make a lot of money with it, but I for one can’t even read it.
All the best from your unsolicited feedback giver,
===
I am not completely unsympathetic to his plight.
But so far, he’s the only one who has had a problem. And it almost makes me wonder if there is some underlying problem with his eyes.
Might want to get those peepers checked, Hoss.
Especially since, exactly 14-minutes later, came this:
===
Hey Ben,
I already admired your award-winningly revolting site design for BBB2 (while I bought the offer).
Yellow on black definitely seems easy to read, though I'd never have guessed it. It's also nice to see something DIFFERENT from the norm.
Cheers,
~ Pete
===
Another thought:
Last year, when I ran a similar sale, on a page with the exact same fugly black-on-yellow design, the great Kia Arian — one of the few designers Dan Kennedy allows anywhere near his own design, from what I understand — replied with this:
===
Your favorite designer thought that web page was actually pretty great. Nice yellow.
===
Incidentally, when Kia sent me her reply above, she included an attachment to an article in a national celebrity gossip magazine she saw while waiting at the check out line. The picture of the docs was even "faux" pixellated to look like a low res image.
i.e., purposely murky, hard to make out, etc.
As she put it:
“I was surprised they allowed it in their pretty magazine. Stood out like a sore thumb.”
What do we make of all this?
There are many take aways.
Like, for example, you can’t please everyone, and it’s an exercise in futility to even try.
I even had a mini debate about my plain text emails recently, when a customer of mine told my business partner in Learnistic Troy Broussard how easy his emails were to read compared to mine (which is true, his are smooth as silk to read, very easy on the eyes). And Troy was saying my emails are near impossible for him to read, and that’s one reason why he pretties his up with HTML, etc.
He wasn’t exactly wrong, and he makes a good point.
But I’ve purposely used ugly for years.
Ever since I heard the great Gene Schwartz say in a world of beauty the ugly thing stands out.
But, that reason alone is a weak reason to use ugly.
The real reason I use ugly is simply sales.
As I told Troy:
“That customer who praised your font has spent some $4k from my emails.”
Anyway, do with this info what you want.
I’m merely the messenger.
As for my fugly "retina-burning" Bargain Bin of Bonuses 2 page:
It's on track to lead to $20k+ in sales between it and the upsell before the deadline tonight. Of course, the offer doesn't exactly hurt either. It is, after all, a pile of bonuses I’ve included with offers that would have collectively costed $2,000 to access normally... for just $20.
All of which goes bye bye at midnight EDT tonight.
Here is the link for your tender eyes if'n you want to see it:
https://www.EmailPlayers.com/bb2
NOTE:
You'll need a smart phone to access these bonuses, no exceptions.
And it will have to be newer than when Steve Jobs still walked the earth.
Ben Settle
P.S. If you have any technical questions with accessing the content or downloading my free app (if you don’t already have it) they are delivered on after buying, email:
help@learnistic.com
And they will get back to you as fast as humanly possible.