Why I avoid masterminds like the bigfoot apocalypse plague
Published: Sun, 06/14/20
And the reason why is simple:
I learned a long time ago, I am of zero use to anyone at them.
This was abundantly clear when I hosted the annual Oceans 4 Mastermind with my pals from 2013-2016. And the main reason why is, my business model is, and always has been, way too simple and way too "boring" for virtually anyone else I’ve ever been in one of these rooms with.
It used to amaze me how creative people get about complicating their businesses.
Especially with how much bloat and waste and new guru-trick seeking urges they have.
And, because of that, I simply have nothing to bring to the table that can help them unless and until they get their acts together, first.
A somewhat recent real life example:
The last time I spoke at one of the great Brian Kurtz’s masterclasses, a good part of the first day was hot seats by the great Jay Abraham. For several hours, one-by-one, I watched people march up to the front of the room to have their businesses, ideas, and challenges solved by Jay Abraham.
And that was all fine and good.
But, I also couldn’t help but think the entire time, with a few exceptions…
“Why don’t they just build a list and mail it?”
I say this with no exaggeration that practically every single person I saw get a hot seat could have prevented or even outright fixed the challenges they faced by first and foremost having a business model built from the ground up correctly in the first place. But because they didn’t, they had to have Jay Abraham clean up their acts. And even he had to keep telling them he isn't a tactics guy, but a strategy guy, and that they needed to focus more on the strategy-side of things, even as they kept wanting more tactics from him.
I’m not saying this to rib on any of them, by the way.
I’m simply saying, in my way of thinking, their businesses were way too complicated.
Their lack of thinking strategically was their worst enemy, not their lack of tactics, which almost always do nothing but add more and more layers of complexion to businesses. And from what I could tell, had many of them opened the feed sack (so to speak) of their businesses correctly from the start — and pulled the string across the top, and not ripped it down the middle — all the “feed” in their business would be extracted cleanly and orderly, instead of chaotically strewn all over the place, constantly needing to be found, picked up, and shoved back into the bag, only to keep falling out and having to be shoehorned back in with more fixes and patches.
And so it is...
On a somewhat related note:
I am not a big mastermind kinda guy.
Nor am I a big coaching guy.
But, I will be doing both in Learnistic - another company I co-own, that shows businesses how to have their own prestigious $100k quality mobile app for chump change compared to what it'd normally cost - soon, as we gear up to launch a coaching program for its members later this year.
More details on that to come soon.
In the meantime, to be alerted when we open free Learnistic test drives again, go here:
https://www.EmailPlayers.com/learnistic
Ben Settle