How to turn being called a nazi into sales
Published: Sun, 06/07/20
A while back, the owners of a well-known Boston tavern said they were victims of a misinformation campaign after a group that attended a “free speech” rally had lunch at their establishment.
What the “free speech” rally meant was not specified in the article I read.
But, what it did say was this:
* These free speech rally people came to eat at the tavern.
* According to the tavern owners, “The group was quiet, nondescript. They weren’t wearing anything to show hate or anything of that nature.”
* Shortly after, another group arrived outside and told the manager the tavern was serving neo-Nazis and demanded they be kicked out.
* This other group of Virtue Signalers were not customers, not eating or drinking or buying anything at the tavern, just outside acting like low class jackasses.
* Not a single customer inside the tavern cared or made any complaints — just the non-customer mob outside.
* The manager went outside to talk to the mini mindless troll horde and assured them no hate or whatever they were accusing the group of were doing anything other than eating.
* The protestors — identified as the Boston Feminists for Liberation (ooh yeah!) — said on their Facebook page the tavern was, “playing host to members of women hating, gay bashing, white supremacist groups.”
* Dozens of bad reviews started pouring in to Yelp saying things like, “stay away, this bar serves Nazis openly wearing swastikas and other white supremacist symbols and intimidating other patrons.”
Yes, this was the case even though nobody was wearing swastikas.
Or white supremacist symbols.
Or anything else to identify themselves as the ghost of Hitler’s little helpers.
But that didn’t stop the troll horde.
In fact, it got so bad, Yelp had to launch what it called an “active cleanup” of the reviews that it said don’t reflect a firsthand customer experience, if that tells you something.
Anyway, here is the real tragedy of it all:
To my knowledge, this tavern did nothing to capitalize on these trolls.
In fact, it looked like all they did was roll over and play the victim — which is the absolute worst thing you can do in any crisis situation.
And it’s a pity, too.
Because, had they used elBenbo’s 5-step “Troll Response Protocols” found inside my “Copy Troll” book — along with the 100+ page troll-response email swipe file, and, especially, the two emails I wrote (found on pages 99 & 104) just for that tavern to demonstrate how my methodology works… they’d have laughed at these trolls instead of cowering to them.
Probably would have made a lot of sales from them, too.
And, also probably would have built a much bigger and more loyal fanbase as a result.
Ah well.
Too bad for them.
But that doesn’t mean you can’t profit from trolls who lie about you. To get this information in your hot little hands, and inoculate yourself against any attacks like this or even just garden variety online review trolls on your business, check out my “Copy Troll” book.
It’s on sale at a discount until midnight (EDT) tonight.
And, it can be found right here:
https://www.EmailPlayers.com/troll
To get the discount use this coupon at the checkout: TROLL-BOY
And make sure you see the price change before entering any credit card info.
Ben Settle