The secret of history’s greatest “Terminator-like” content creation machines
Published: Sat, 05/23/20
Last year, Yours Crotchety wrote an email about a common “theme” that runs through the lives of those who have made exceptional incomes as content creators of all shapes, sizes, and stripes. And it revealed the only two things you really have to do to make all the green stuff your greedy heart desires as a content creator:
1. Create more content than you do now
2. Create that content faster than you do now
Notice, I did not say anything about talent.
Or decades of building your skills.
Or, having to be the best at creating content, having to sell the best product, telling the best stories, having the best technique, using the best equipment, possessing the best writing ability, projecting the best voice, accessing the best software, or relying on the “best” anything else.
Take the late, great Stan Lee, for example.
In his book “Excelsior!” he writes:
“Anytime we needed extra money, I could always write more scripts. If Joanie wanted to buy a new wardrobe or I wanted to get a new TV or the latest camera equipment, I’d say, ‘Well, I’ll write a couple of extra stories and that’ll take care of it.’ I guess that’s one of the reasons I wrote so much. I could buy almost anything I wanted because I could pay by writing stories…”
i.e., the more content he created and the faster he created it, the more he made.
And bear in mind:
At that time, he was writing nonsensical characters he was embarrassed by and stories his boss made him write — hardly “great content!” — based on his boss following trends and underestimating his audience's intelligence — which Stan did not at all enjoy doing, being forced to write dumbed-down stories about dumbed-down characters.
I heard the great Dan Kennedy tell a somewhat similar story.
But, in his case, it was about copywriting, specifically.
He talked about being the highest paid copywriter probably on the planet.
But, not because of necessarily being the “best” writer.
But by being the fastest.
Since he can write more sales copy, faster, than any other copywriter in his league… he can complete more assignments per year, which equals both more upfront fees per year and more royalties concurrently pouring in per year, all presumably compounding on themselves.
Again, without necessarily being the “best.”
Or the most “talented.”
Or, even selling the highest quality products and services.
(There is always a better mousetrap…)
Anyway, the good news is, this is very, very simple:
Create more content faster = make more income faster.
And guess what?
You can apply this “formula” to any kind of content your business uses, I have found — emails, social media posts, books (non-fiction or fiction), courses, videos, podcasts, articles, blog posts, newsletters, membership site content, premiums & bonuses, and the list yammers on…
It’s so simple:
The more content you create, the more you can sell.
The more you sell, the more your business makes.
The more your business makes, the fatter your righteous piggy bank grows and the louder in squeals in delight.
Do it right, and that squealing piggy bank gets downright obese.
Now, let’s move on to something else related:
A few days ago I got this email from a reader of my emails:
===
Hi Ben, contacting you from Portugal.
Do you have any course that teaches how to create and sell info products?
If not, any recommendation?
===
My answer to him right after:
Yes indeed.
And I pointed him to the great Danny Iny.
Danny is the one I always tell people to go to when it comes to creating online courses. I’ve seen him “in action” with online courses. In fact, last December he hopped on a plane from Canada and flew all the way to Tucson, AZ where I was staying with my dad for the holidays… hired a local camera crew, and interviewed me in my dad’s livingroom for about 90-minutes for one of his own courses.. Then he Ubered out of there to catch a plane that same night.
If that ain’t dedication to content and course creation, I don’t know what is.
More:
This is just one of the many reasons I greatly admire how he approaches the subject. So much so that, a few weeks ago, I even promoted the pre-launch of his new Course Business Master Class. I was not technically an affiliate (I get paid nothing if anyone buys it, and just did it as a favor for Danny — as we like to help each others’ businesses out, quid pro quo style). And yet, since I used an affiliate link (for tracking purposes for Danny’s team), somehow I made it on to the “Leader Board” in the #3 position that week — which tells you something not only about the power of emailing with my righteous methods… but the demand there is for what Danny’s got.
Anyway, to the point:
Since the question about courses came up, and since I am talking about content today anyway, I am telling my list about it again.
I think the free book offer I talked about last time is over.
But, he’s got a page up about his Business Course class for those interested.
Here is the link:
http://www.EmailPlayers.com/course
NOTE:
This is an affiliate link.
But, like before, I am not an affiliate.
Danny simply asked me to track it for his team.
Enjoy…
Ben Settle