Advice for “pre-selling” people on buying your offers
Published: Wed, 05/13/20
“How 'sold' do you aim for an email reader to be by the time they click the link? Do you want them almost at the point where they're giving you money, or do you want to do just enough to get them to the sales page (and trust the sales page to do the selling job)? I know in theory you'd want people 100% sold in the email but I'm working for a client with a very cold list, and I don't think I can afford to put too much detail on the pitch in the emails. So I'm just trying to keep it fun and readable, and just sell them enough on clicking the link for the proper pitch. Would you approach it differently?”
My answer:
Ideally I want someone at least 90% pre-sold or more.
But it all depends on the messaging, offer, how pre-sold on “me” they are, how long they've been on my list, how aware they are of the offer, how ready financially they are, how well a particular email and the emails before that email have built up the desire to buy… and probably 100+ other variables.
The power is in that daily, relentless consistency of contact - what hardly anyone is willing to do.
"Oh my market doesn't want to be contacted that often!"
Anyone who says that, incidentally, is simply writing boring emails and need only up their game.
A great sales letter is helpful too, of course.
But the sale happens in the consistent & regular contact with your list — that lets you build, strengthen, and expand your relationship with your list — so they see you as someone they trust and believe in, who they know has their back & won’t sell them crap, followed by a strong reason to check out your offer.
In contrast:
The vast majority out there only focus on the the transaction and being pushy.
Hardly anyone thinks about the relationship, without which there is no transaction. That combined with cowardice about daily, consistent contact and being boring, and it's no wonder so many people are struggling.
On that note:
What’s even better than email for this, is combining email with your own mobile app — especially if it allows you to (on the fly, wherever you are) create & upload content that can help build that kind of buyer-seller relationship, then let your email list and app followers know about that content via a combo of email and generic push notifications right to their phones.
And I’m not even getting creative when I say that.
There are all kinds of ways to build steel-trap like relationships via your own mobile app platform.
Ways probably none of your competition never will.
Ways that, yes, you can start using as early as today.
That is if you grab your free test drive of our new Learnistic mobile app service we are launching this week, check it out, and if it makes sense for you, activate it.
Here is how it works:
1. This week (until Friday May 15th or possibly earlier depending on demand) you can get a free test drive of it — after which the site will be closed down for a while to “iron out” any lingering bugs & glitches, etc
2. Use it, brand it, add content to it, show it to your clients & colleagues if you want… and see if it “clicks” for you — with no credit card needed, and zero obligation
3. If you decide to subscribe during your test drive, and if you do it before Sunday May 31 at midnight EDT… you can have it for $99/month instead of the $150/month it will cost right after that. Plus you will be “grandfathered” in for life at that price forever — including when we add our own email broadcasting/autoresponder platform and other expensive features later this year… after which the price will balloon to over $200+/month over time
Bottom line:
If’n you want to try it free, I highly recommend you do it today.
I’ve learned the hard way already launching software ain’t like info products.
By that I mean, you don’t want thousands of people piling in right away. That only makes for a lot of frustrated & unhappy customers. It’s much better to grow slowly and roll out over time. Thus, the Friday deadline to get your free test drive may get abruptly shortened without warning. And, even people who get in for the test drive may not be able to buy for a while if you linger too long to make a decision once inside. And of course if that happens where we close it early due to demand… and you wait too long to buy it after taking your test drive, you will miss out on the above savings.
We shalt see how it goes.
Really, it all depends on the demand.
So if this interests you at all, I would not procrastinate on getting your test drive, if I were you.
To get the full details read the page carefully here:
http://www.EmailPlayers.com/learnistic
Ben Settle
P.S. If you are an “Email Players” subscriber in good standing, make sure you use the link inside this month’s May issue and NOT the above link. If you have not received the May issue in the mail yet, let me know and I will give it to you.