This time MY request was received... processed... and (BZZT!) denied!
Published: Sun, 05/31/20
Thus, I decided to submit an article.
This was before I realized newbies ain't my market, and the idea was to do a bit o' lead gen.
So what I did was, I slightly edited the last chapter of my first Villains book — about the 13 ways the Joker creates massive, unforgettable, indifference-killing impact — and converted it into a content-packed article with zero sales pitch, other than on the very last page where I put my URL to find me and get on my list.
The result?
My request for publication was received… processed… and (BONK!) denied.
The reason?
“Topic is fine but the article reads too much like a sales letter.
I'm expecting a sales pitch at the end.”
That site went out of business not long afterwards, incidentally.
But they were right in as much as my style of writing was not at-all congruent with what was on there, and I certainly did not blame them for their decision.
If anything, I took it as the ultimate compliment.
It had meant my writing had officially gotten to the point where it’s pure “copywriting” — fast paced, low attention span-friendly, and keeps people reading — as he obviously read the whole thing to the very end.
This is something I write about in the June “Email Players” issue, too.
Specifically:
A short bit on how, about 14 years ago, when in a copywriting client dry spell, I did this to not only sharpen my copywriting skills, but also start building a list that I believe is, today, one of the most responsive lists in my niche.
However, few will want to do the tedious & boring thing I did when they see it.
Even fewer will take it seriously.
But that is how it goes with these things.
Okay, let’s wrap this up.
The June issue is about to go the printer.
Probably in a couple hours or so.
If you want in on time, high tail it over to this link while you still can:
http://www.EmailPlayers.com
Ben Settle