Why I don’t cater to newbies
Published: Sun, 05/31/20
i.e., they aren’t my market
Recently, one piped up and asked why.
“Why NOT create products to help us new people?”
The answer is simple:
With rare exception, newbies aren’t looking for — much less are even ready for — wisdom. No matter how much I or anyone else wishes otherwise, newbies by and large are into silly nonsense, quick fixes, instant gratification, and the idea they can get everything they want with as little effort as possible.
I ain’t just talking about Millennials, either.
I see it in GenX, Boomers, and even some of the Silent Generation sometimes.
It reminds me of when I sold to the dating niche.
You’d have these 35+ year old successful guys chasing 19-year old hot chicks in a big city who have lots of options. And these guys would start dating one of them, only to find the moment they stopped playing the part of the clown and entertaining and pushing her dopamine buttons, she’d get bored, and get easily seduced by the smooth talking 27-year old unemployed guy who still lives at mom’s, but spends the time and energy required just to get laid, and then move on to another chick.
It was practically a trope.
And I’d tell these guys:
“She’s not buying what you’re selling.”
So it is with newbies in marketing and copywriting:
There are all kinds of marketers competing for their attention.
And they have trouble focusing on one, sticking with it, and seeing anything through.
Yes, as I’ve already said, there are a few exceptions.
But for the most part, they want to shoot marbles on the floor of the goo-roo casino. And maybe they need to, to get it out of their systems. I don’t really know, nor do I care. Because I don’t cater to them, nor care to. The problem after that comes when the goo-roo casino-hopping newbie gets screwed over by too many different businesses, get jaded, and start treating anyone wanting to sell to them like they are crooks.
And on and on the goo-roo casino goes.
24/hours per day, 7-days per week.
Thus, why I prefer selling to people with a little experience under their belts.
None of my books — and certainly not my “Email Players” newsletter — are written to or for those with no list, no offer, and no real business. Those are ALWAYS the ones who foolishly subscribe without reading what they are buying, and then quit soon after, while nattering on about how they don’t have a business and will be back when they have one. To which I reply, no, you won’t, Maynard, my policy is clear on not letting you back after leaving.
It’s all a waste of time to deal with.
They’re all a waste of time to deal with.
And, catering to them to sell them would be an even bigger waste of time to deal with.
Thus, when they ask I tell them to go haunt someone else, I can’t help them.
All right, ‘nuff said.
Let’s get on to the business:
The June “Email Players” issue can help anyone wanting to become a better copywriter — freelancer or business owner, - looking for a few more tricks. But if you are a newbie worried about if you will have enough on your debit card, with no clients or offers or list to sell to, I suggest thinking very carefully before pulling the trigger.
You might get excited by something I’ve written to sell it.
But if you don’t have the character, discipline, and ambition to stick with it, you are not only wasting your time but mine as well. And that’s why once you leave, there ain’t no coming back later, no matter how “ready!” you think you are.
My contempt for people in general is at an all time high as it is these days.
And with flakey people in business, it’s even higher still.
If after reading all this, you still want in, don’t say you weren’t warned:
http://www.EmailPlayers.com
The deadline to get in for the June issue is later today.
If you want in, procrastination ain’t your friend…
Ben Settle