Violent film director reveals secret trick for doing deep market research
Published: Sun, 05/31/20
I liken market research to opening a sack of flour:
Pull the string wrong, and it rips down the side. All the flour spills out all over the place, on the counter, floor, and appliances… and also gets all over you and everything around you, creating one big chaotic mess you can’t easily stuff back in whence it came.
But get it right, and it opens cleanly across the top.
No chaotic mess to clean up or deal with.
And so it is with market research.
If, for example, you are selling weight loss, and you use just ONE wrong term or analogy or joke or story it can screw the entire sale up, possibly destroy your brand if you REALLY bungle it, and maybe even create bad PR you can never clean up or “undo.” On the other hand, even if your writing skills are atrocious, and you have trouble formulating thoughts in written form, if you are in touch with that market you will know what to say, even if your delivery leaves much to be desired.
All because “What” you say is far more important than the “How” you say it.
Which brings me back to my new way of doing research I was inspired to invent while watching a movie by Quentin Tarantino.
It has changed everything about how I approach doing it.
Had I known this secret I invented when I created "Copy Slacker" I would have included it in the — already very detailed — market research section in that book. But since this is a relatively new invention, I decided to include it in the June “Email Players” issue instead.
But a caveat:
I won’t make you any promises with it.
It may not even work with the way you think & approach problem solving. But, if your experience doing this (admittedly bizarre) way of doing research is even half as effective as it was for me, I think you’re going to be smiling like a politician in a brothel.
Only one way to find out:
That’s to subscribe before today’s deadline to get the June issue.
When it shows up, turn to page 18, apply to your next ad, and see what happens.
Here’s the link:
http://www.EmailPlayers.com
Ben Settle